Soda Ban NYC Research Paper Example | Topics and Well Written Essays - 500 words

Soda Ban NYC - Research Paper Example It is in the wake of this situation that the Mayor of New York decided to undertake yet another step to help the citizenry cut back on its damaging lifestyle, reduce soda intake. This move comes at a time when three crucial issues loom over the city. The first one is that previous methods to address obesity yield minimal positive outcomes. In the past, the mayor has implemented a few notable policies. Restaurants indicate on the menu the amount of calories in each meal, but people still order big Mac’s. A ghastly depiction of the dangers of smoking did nothing to reduce the smoking rates (Hu). Stores started stocking low fat milk and replaced white bread with whole meal bread, but there is little to report in regard to positive results. As such, new more aggressive methods beckon, and Mayor Michael Bloomberg is taking the bull by its horns. Secondly, the health of the population is at its worst compared to a decade ago. The connection between the high rates of weight gain and the lifestyle of the people is not questionable. Shockingly one of the lifestyles people choose is the high calorie giant sodas! It is shocking because people have alternative, healthy beverages, but they still prefer unhealthy soda. Doctors claim that there is an increase in diabetes, hypertension, and cardio vascular complications related to unhealthy lifestyles and weight gain (Hu). These complications are responsible for a significant portion of mortality among Americans. Sadly, even young children are catching on with the new trend of diseases previously thought to affect only adults. Doctor Dr. Steven M. Safyer is clear on the fact that consuming too many calories in the absence of exercise is a sure way of adding not just weight but excess weight. Thirdly, the cost of health care is spiking, and the amount of money spent on these health complications is crippling. Currently, over 20% of national medical spending is for addressing obesity and related

Negotiation with chinese Essay Example for Free

Negotiation with chinese Essay We wish to express sincere appreciation to Professor Shia Yun Chiang for his assistance in the preparation of this manuscript. In addition, special thanks to Yama (Yuehai shoe material Ltd) who’s familiarity with the needs and ideas of these team and was helpful during the early programming phase of this research. INTRODUCTION Continental Design is a company where excellence and customer satisfactory are priority. After ten years of being in business, continental now seeks to enter the Chinese market. On Thursday, June 13th 2013, some members were selected to visit the potential customers of our new shoe-soles designs to introduce and negotiate our terms. These members include Mr. Emmanuel Mlay (Financial Officer), Mr. Robin Sharma(Managing Director), Mr. Cliff Osoo (Contracting Officer), Ms. Bella Chan (General Overseer), Ms. Sandra O. K (Sales Manager). Upon arrival, we were taken in and around the factory to experience their works and then to the meeting room. In this report, we explain further our observation and findings in negotiating with the typical Chinese. This report emphasizes mainly on the observations which includes specifications, mode of conduct, styles and techniques also elaborating on how they work together as individualist or collectivism. Again the language used, what they felt at ease to say, their communication skills, relationships with clients, were also under study. However their reasoning and way of thinking was somehow fascinating and very interesting which this report enlightens ideally and strategically. A brief but very informative research was done to know our potential customers before reaching out to them. The one talked about in this report is â€Å"Yuehai shoes material†, a very renowned shoesole company in China. In the end, all business operations can be reduced to three words: people, product and profits. Unless youve got a good team, you cant do much with the other two. 1 1 By: Lee Iacocca 1 Chapter 1 THE CONTINENTAL DESIGN Continental design provides differentiated products that accelerate innovations in the global design market. With ten years of experience and commitment, Continental design has grown to be one of the strongest competitors in the field of designing. This company has also spent those ten years in developing its communication and negotiation skills. Its management capabilities have enabled it to technically handle the challenges and efficiently provide products that are best in the market. As Victor Papanek once said â€Å"Design is the conscious effort to impose a meaningful order. † Continental design was founded by a team of five engineers with one primary goal of working hard helping all small and big shoes companies to succeed through professionally enhanced designs. Today, Continental design is a full-service independent company with about 10 percent of the world market share. Our services cover the whole of Africa, South and North America, Middle East and few countries in Asia. Recently we have initiated our first staple toward China market. 2 BUYERS COMPANY PROFILE Yuehai Shoes Materials Yuehai shoe material has more than 20 years of manufacturing experience and large number of qualified senior employees who are devoted to settling problems and confronting challenges. It has adopted advanced equipment from Taiwan and main land China. The production technology is matured and reliable; at the same time it uses the original material that makes its products to be famous by their high qualities. Its domestic market ranges from Guangzhou and Dongguan where there is a stiff competition that helps them to develop new and up-to date designs that meet the market demands. It then covered the whole of China before capturing Europe and America as the first target in external market. Most recently, it has expanded its external market to Middle East and Africa as a whole, where it has entered into more than 10 different countries. Shoes are human daily life necessities. Shoes industries will never perish as long as human being still exists. With the use of imagination this company is committed to continue to develop shoe industries as part of making the life of entire society in the world better off. Address: No. 39 beicun road, huangqi, nanhai district, foshan city, Guangdong province, China. Tel: 8675785938525 Fax: 867578592981 Email: [emailprotected] net Yuehaixe. com. cn 3 Chapter 2 NEGOTIATION PREPARATION In negotiation there are few things that have to be put in place before the negotiating team or person set off for the negotiation. The factors that are mostly considered before negotiation are: ? Length of contract This is the period that the contract will take before it’s renewed again. The seller always concentrate in this factor because it affect the profit the company will make and for how long. Mostly its 1 to 3 years. This factor is important because it also influence the price to be offered to the buyer. ? Volume to be ordered After a seller has agreed on the length of contract then the next thing to talk about is the Volume that will be bought. When few goods are bought, there is a high possibility that the price will be higher unlike when a large quantity is bought; therefore these first two factors influence the price of the item. ? Price The third factor to talk about after length of contract and volume is price at which the good will be sold. In every company, there is a price offered depending on the quantity to be bought, quality and other things needed for production. The larger the quantity, the lower the price will be and vice versa. 4 ? Payment Terms and Services. The most important thing for a company going for a negotiation is; length of contract, volume and price and other things like payment terms and services comes up later. The last two remaining factors are considered to make sure that the items agreed before is taken into account in a proper manner. Payment terms are important because even if you have a long contract with large volume but payment is not done in time, you will have to lose something. Services are offered to the buyer to make sure he/she is satisfied with the goods bought. 5 SELLER’S WISH LIST. Here we made our wish list before we went to the meeting. We had decided our lowest price and the contract length. Below you can see the result of our company board meeting before going to negotiate with Chinese company ITEM2 Length of contract Volume Price Payment terms Services WEIGHT 40% 25% 20% 10% 5% RANGE 2-1 Years 500-100units/month $200-$150 10-15days 5/5-8/5 In the following table you can see that we agreed to have at least 1 year contract with Chinese company. As they are old and experience company, we believe that it won’t be any problem even if we have 2 years long contract. In terms of volume we were ready to deliver any amount till up to 500 per months. Price was the main concern of our meeting. We know that they will try to spend more time on the price negotiating and knowing we have many competitors in the market, we needed to come up with a very good price range. We also had an agreement on payment terms which should meet within the short period. Lastly, we agreed to offer them a good customer service. 2 Professor Shia Yun Chiang Power point presentation-Estimating wish list ,Power point presentation slide no. 9 10 6 THE AGREEMENT ZONE In every negotiation, there are two possible outcomes. The parties can either reach an agreement or not. The first situation is where the seller and the buyer don’t reach an agreement at all, either, due to the buyer or seller not agreeing with the offer given. The second situation is where the two parties (Buyer and Seller) reach an agreement and signs a contract for the business to take place immediately. For the two parties to reach an agreement, they will have to consider their Consequence of No Agreement (CNA). CNA will either make the two parties to agree or disagree. BUYER’S WISH LIST ITEM3 Price Services Payment terms Length of contract Volume WEIGHT 45% 25% 20% 5% 5% RANGE $100-$150 8/5-5/5 Cash transfer 3-1Years 50-100units/month After a lengthy discussion with the buyer, following were the outcomes of negotiation; OUTCOME ITEM Price Length of Contract Volume Payment Terms Services DETAILS $150/Design 1 Year 100 Units/month Cash Transfer in 2 days 10 Days training Professor Shia Yun Chiang Power point presentation-Estimating wish list ,Power point presentation slide no. 9 10 7 Chapter 3 OBSERVATION VALUES AND THINKING IN NEGOTIATION. When going for a negotiation one has to learn the buyer’s values in thinking. These values differ from one country or one region to the other and it can cause a misunderstanding between the two parties. According to the research we did about Chinese negotiation, we found out that Chinese are more relationship oriented than Africans and even other nations. As soon as we entered into the Chinese office for the negotiation, they offered us Water. This proves that they are more relationship oriented; they use this to build a rapport between their clients even before negotiation. Another thing that the company we were negotiating with did is that, they invited us for supper. In these acts we can see how Chinese people are mostly towards relationship with their clients unlike other European countries or America and even Africa. Before us reaching a conclusion, the Chinese people asked a lot of personal questions even in the middle of our negotiation. Some of the questions they asked were; When will you go back to your country? Do you like china? Is your country very hot than china? These personal questions that are not related to business are a clear picture of Chinese values and thinking in a negotiation. â€Å"As a general rule, it’s always safer to adopt a formal posture and move to an informal stance, if the situation warrants it, than to assume an informal style too quickly†4 4 As Jeswald W. Salacuse- (Ivey Business journal) 8 . During our research, we were also able to notice some of the things that are not common in African countries and even other continents. The first thing that they did is to welcome us in a very encouraging manner that made us feel at home, and with such hospitality, we were able to do the negotiation having been convinced that Chinese are good business people. This kind of hospitality that Chinese people give to their clients make them win in the businesses they negotiate in because the other party will feel so cared for that they can trust the offers given. Another thing we noticed in the research is the way they asked us whether someone has introduced us to the company or we looked it up in the internet. At the beginning I didn’t see the reason why they should be concerned with how we got to know about the company, but after we finished the meeting I had to ask and what they told us is, in Chinese (Intermediary/ middleman). This is one of the things that make us to realize how important Chinese value relationship in the business arena. The other behavior that we observed in the process of visiting and doing the negotiation is that, immediately we arrived at the factory, we were received and taken around the factory to see how they do their production and even explaining every step of production line. This really made us feel honored and we started to see them as transparent and responsible people, something that needed in business so much. â€Å"Chinese negotiating style is people oriented and permeated with such Confucians notion as guanxi, renqing, face, family age, harmony, hierarchy, li (etiquette)†5. 5 As said by Tong Fang –Chinese Business Negotiating Styles 9 CIRCULAR REASONING TALKING In our haste to market our designs for shoe soles. We came across various ways in which Chinese carry out their business negotiation. While most of the companies we approached exhibited the sequential kind of talking, the Chinese demonstrated the circular type. Interestingly, as we tried to obtain information and answer their questions regarding our products, we realized that Chinese, when not interested in your product would rather beat about the bush than going straight to the point. This is mostly demonstrated in the time of negotiating prices. This makes it hard to determine their stance in terms of buying the product. It is almost impossible at that moment to determine the level of consequence of no agreement on the buyer’s side. As much as you try explaining and convincing Chinese buyers who are less interested in a product, you will end up just like before. It is hard for them to say â€Å"no† point blank. This I believe is because of the long courting and relationship they build up with their business partners before negotiating. For instance, in one of our interviews, the interviewee mentioned after our refusal to take lunch with him that it is the culture of Chinese people to dine with their potential business partners irrespective of their interests. He explained that not only does this emphasize politeness; it also creates room for next or future cooperation. That is why in almost every meeting with a Chinese business man, you are served tea or water even before the talking starts. As pleasing as this might sound, it is also the reason behind the average Chinese would want to beat about the bush when not interested in the product for sale. Relationship and friendship are commonly used to obtain a better price and more concessions. 10 Herbig and Martin (1998), Stark, Fam, Waller and Tian (2005), and Zhu et al. (2007) all found that the Chinese do not rush into the negotiation, but rather, spend a lot of time in getting to know their counterparts as much as possible, even including personal information in order to build guanxi and trust from the beginning. Another finding is that they would want to end the meeting peacefully and friendly just as it had started without having to ruin the relationship or hurt anyone’s feelings, yet they have to decide whether or not to purchase the product. According to Faure (1999), the Chinese focus more on relationship building during this stage, as they need to know their counterparts for any business deal to occur. This negotiation practice might cause conflict with Westerners, as Westerners prefer to start negotiations straight away after basic greetings and introductions. Rule how to be successful in dealing with Chinese: â€Å"Be fair, reasonable and diplomatic: â€Å"If your Chinese counterpart believes that you are being unreasonable, they may not openly say so, but your negotiations are likely to stall and go nowhere. If you disagree with your counterpart, don’t simply reject their position out of hand, but carefully explain your reasoning†. 6 6 â€Å"Forbes† by Jack Perkowski (Negotiating in China; 10 rules for Success 11 QUESTIONING INTERRUPTING We’ve had several encounters with many customers throughout the years, but what makes the Chinese customers outstanding is their mode of questioning. Unlike our African customers, they tend to interrupt and chip in their questions whiles you are talking. In some cultures, this might seem rude and impolite but this is not so for Chinese. They are very cooperative, assertive and defensive. This encourages and makes the one talking feel he’s being listened to. This normally generates positive feedback. During one of the interviews conducted, it came to our realization that, the typical or traditional Chinese interrupts more than the Chinese who has been open to Western culture. Customers who deal with Westerners or Africans have adjusted to some of their negotiation skill. This we believe will go a long way to influence most Chinese business partners. Their character or attitude of seeking and asking questions is different from other people in the sense that Chinese exhibits a character of â€Å"Xenophobia which is a distrust of all things foreign to one’s own culture. Xenophile is a lust to obtain all things new and or foreign. The Chinese have become inclined to distrust anything and everyone from foreign lands due to their history of violent revolutions and government seizures and changes. On the other hand, they have also seen the new technologies and high standard of living in the West, and many Chinese struggle with these mixed feelings as they pursue business opportunities with foreigners and seek to acquire western technologies â€Å"(Pye, 1992) 12 COLLECTIVISM Under collectivism, the means of production are owned and controlled by the state or the people as a whole. Also, it describes any outlook or philosophy that stresses the interactivity between people. It is often consider as opposite of individualism. There are two basic types of collectivism: horizontal and vertical. In the horizontal type, members are considered to be as equal as possible, and share resources and responsibilities. The vertical include a social hierarchy that society member work to maintain, and people submit to those above them in the hierarchy. Collectivism in China When Mao Ze Dong came into power; he strengthens the collectivism by eliminating landowners and individualists, sending nearly everyone to work in collectivist communities. Therefore, China has been more collectivist than individualist in both ancient and modern history. Many research states that, there are many leaders in China today who believe that the days of collectivism in China will soon be gone. There are several reasons for this. First is that the â€Å"one-child-policy,† especially in the cities, it gives us many younger citizens who have been raised to believe that they hold a special place in the world. This kind of upbringing leads to individualism over collectivism. In business point, there are still many examples of collectivist thinking. For example, When we(foreigner) and Chinese, began to work together, mainly the Chinese look towards the team as 13 the reason for the company success, but on the other hand, the foreigner(us) were trying to identify individual high performers. That’s one of the different between Chinese and foreign culture. Collectivism between our culture (as a foreigner) and Chinese Collectivism is a cultural pattern found especially in East Asia, Latin America, and Africa. But nowadays societies are not purely individualist or collectivist, but some of them are the mixture of the two. Western and Northern Europe, USA, Canada, Australia, and New Zealand are individualist. Conclusion Although there are few countries fully apply in collectivism, like North Korea, most of the countries are applying the mixture of collectivism and individualism. Those countries practicing collectivism mainly have a low GDP level, because it affects trade with the other countries. 14 THE RELATIONSHIP BETWEEN SPECIFICATION OF TIME AND PRICE. The important aspects when we negotiate with Chinese: Patience is the most important qualification for successful negotiations with the Chinese. Negotiations in China often take time because of different departments within one organization tend to be involved in negotiation processes and decision-making within the Chinese bureaucracy often takes time. By Confucianism, Chinese will not rush into any serious meetings with someone whom they do not know; trust and a certain feeling of closeness. Here is the example of Chinese negotate style we found. It prove that, to negotiate a favourite price with Chinese, obviously we need time. 1. Don’t expose too much of your interest in a product you want to buy even though you’re really drawn to it. It is better to act like that it does not matter to you and you don’t have to have it. Sometimes the sales person would tell you if he or she can judge from your facial expression that you really want that item. 2. In the first time you will never get the exact item for the price. Usually the sales person would try to seduce you by offering an unfavorable price. For example, for a necklace placed at $100, if you ask the sales person for discount, perhaps for the first time she would give you a discount like $90. Don’t take it. Just think that it is too high and walk away. Sometimes the sales person would shout at your back and offer much more favorable discounts. 15 3. The second negotiation is to reach a middle point. Try to get 45-60% discount of the original price. If it is impossible, try to get somewhere around 70-85%. Try to negotiate in a friendly way. If the agreement cannot be reached, walk away again. 4. The final negotiation will be the last attempt. Be firm and try to get 40% off. Some might finally give you 40% off, while some can’t due to different price strategies involved and store renting fees, staff cost, etc. To compare with our culture(as a foreigner), in our country, all the goods had set their fixed selling price, and most of the company usually have their own rule for market selling, therefore the vacuum for price negotiate will be less. 16 LANGUAGE BARRIER Our group members come from Nepal, Ghana, Tanzania, and Hong Kong. We speak different languages. English is our second language. We often face with language barrier within and outside the group. . Language barrier often is a big problem. If this was an outsourcing job or transcription work, language would probably have a major role, as both require clear understanding of the accents, practice of speaking in a fluent way. Cause of language barrier: 1. Emails written communication we should be able to clearly understand written instructions and reply with clear and also follow rules in a polite way. Sometimes we often wrote a business mail in a friendly tone, instead we should write in a formal way. 2. Phone Calls While working with an outsourcing partner, providing a phone number for emergencies may seem to be a good idea. However if this phone number happens to be attended by a non-English speaking person, it will serve nothing but a source of irritation. So we can think of giving the mobile number of a representative who can speak with clear and patience even if the resolution is not attained on the call in itself. 17 Useful method between different language. Pictogram and simple image are useful method as icon or sign for almost every place. It means they are efficient to give information to people without any words. They have high possibility to support the communication between two people without spoken language. Conclusion We need to use English to communicate with each other, when we were going to Nanhai to take the video, sometimes we need to use Chinese to communicate with the local Chinese people. When people from different countries speak in different languages, we often face difficulties an understanding each other. We cannot express our meaning in a proper way. During our research, when we took the train, there was problem in translating Chinese characters. So it is quite hard for us to find the way to the shoe factory. In addition, the English level of a local Chinese are mainly still in low level, some of them even cannot understand what we are asking. I think it is what we are called language barriers. 18 Chapter 4 TIPS TO NEGOTIATE WITH CHINESE The intensive research negotiation we conducted at Yuehai Shoes Materials factory widened up our knowledge about Chinese negotiation. We believe through this report you have acquired some usefully tips on how to strategically negotiate with Chinese. Upon what you have learned here are our recommendations for you to conquer any negotiation: ? Be prepared†¦Ã¢â‚¬ ¦ Make sure you are well prepared. ? Understand the cultural differences†¦. Get to know the other culture. ? Don’t be afraid of negotiation†¦ if you can talk you can negotiate. ? Show some emotions (share some burden)†¦remember, people value them. ? Be on time.. time is money. ? Be careful†¦ use appropriate language. ? Be in control†¦ don’t allow other things to distract your focus. ? Give some room for the other party (compromise whenever necessary). ? Show some vivid example†¦ a picture is worth a thousand words. 19 CONCLUSION â€Å"Deal is always better that no deal. †7 As hard as negotiation may seem to be, its outcomes are almost always worth the endurance. In different cultures where there are different goals, different point of views, different interests, different values and beliefs, different needs and different decision making styles; it takes a considerably huge amount of effort for sellers and buyers to reach the agreement zone. Both parties must be willing to give up part of their wish or lower their requirements which do not happen easily. With better understanding of both cultures of the parties involved, the negotiation will yield more significance solutions. One should keep in mind that negotiation is the cornerstone of any successfully business in the world. Despite the difficulties involved in the strategic negotiation, lets us follow the words of one of our great fathers who once said, â€Å"Let’s never negotiate out of fear, but lets us never fear to negotiate. †8 7 Professor Shia Yun Chiang class PowerPoint presentation 8a.

Creon and Antigone as Tragic Heroes in Sophocles Antigone :: Antigone essays

Creon and Antigone as Tragic Heroes Creon and Antigone, main characters in the Greek tragedy Antigone by Sophocles share some of the same characteristics that make up a tragic hero, but to varying degrees. Antigone, daughter of her mother/grandmother, Jocasta, and father, Oedipus is head strong, proud, and stubborn. She had three siblings, Ismene her sister, and two brothers Eteocles and Polyneices who found there deaths at the end of each others sword in battle over which would become king of Thebes. Antigone's pride fullness and loyalty is revealed when Polyneices is denied proper burial by her uncle and king Creon. The two buttheads in the political for Creon and personal for Antigone situation and bring about the downfall of the royal family. Aristotle's view on a tragic hero is someone that would have to be held in high standards (royalty) in order to evoke compassion and anxiety in the audience. Creon and Antigone are royalty and share the most important aspect of a tragic hero, each have a tragic flaw. Both of the two characters have an inability to compromise or even reason with. Antigone's tragic flaw was amplified by her loyalty for her brother; she acted irrational, in not taking preparation or thoroughness into consideration when burying her brother. Further more when confronted by Creon, himself she disrespected and basically told him to silence himself because his words were "distasteful" to her. So then sealing her death by becoming an immediate martyr for the wrong cause... anything against Creon's will. Creon, in his paranoia was plagued with the feeling of incompetence and need to establish dominance. His decree that no one would bury Polyneices only provoked the people of Thebes into thinking of him as insensitive to their culture. When his ruling was disobeyed, only led him to him to believe that conspiracy was about and that no matter, family or not, he would punish Antigone, causing a chain reaction of events causing the loss of his entire family, except Ismene. Leaving the audience experiencing pity and fear for both characters. Neither Creon nor Antigone, were either all bad or all good. Creon while tyrant like only wanted Thebes to flourish, Antigone while showing honor to her brother never stopped to really consider the effect that her actions would have on others.

Unmanned Aerial Vehicles Essay -- essays research papers

Throughout history, man has been fascinated by the thought of flying among the clouds. But recently it seems that man is slowly starting to come back down to earth and complete aviation-required tasks with two feet firmly on the ground. As impossible as it may seem, aeronautics and aviation are doing something almost unfathomable: letting airplanes fly without a pilot. This amazing feat is being done through the use of Unmanned Aerial Vehicles (UAVs). These spectacular aircrafts are revolutionizing the aviation industry by using incredible technology and the brightest minds from all around the globe. Many prestigious aviation companies such as Boeing, Northrop Grumman, and Lockheed Martin, (to name a few) have led the way in the design and development of UAVs. Even though UAVs are seen as very modern and futuristic, the concept of flying without a pilot has been thought of for long time. (â€Å"Brief† 1) The idea was first tested during the United States Civil War, when both the North and South attempted to put explosives in a hot air balloon, and make them drop on the other side’s camp. The idea of using hot air balloons was used again in World War II by the Japanese, who attempted to bomb the United States by using wind to guide the balloons. During WWII, the U.S. had a more successful attempt at producing a UAV, a prototype called, â€Å"Operation Aphrodite.† (â€Å"Brief† 1) But it was the development of cruise missiles that paved the way for UAVs. The aeronautics company, Chance Vought Aircraft, is the company that took the first step in p roducing UAVs by proposing the idea of putting landing gear onto missiles. One of the first, full-functioning UAVs is the Firebee. The Firebee was designed by Ryan Aeronautical Company and u... ...form surveillance as well as artillery missions (â€Å"Production† 1). Other countries with UAV programs include North Korea, South Korea, India, Pakistan, Japan and Australia, to name a few (Wilson J.R). UAV technology is available to not only industrial superpowers, but also to smaller countries. Unmanned Aircraft are the future of aviation. When people think that the most advanced and best models cannot be topped, they are surprised to find that what they thought was the best, is merely a stepping stone of a field with tons of potential. UAVs are keeping humans safer but are also doing jobs that, without them, would be hard for humans to do. UAVs are the result of the most advanced technology known to mankind being put into an aircraft. With so many advanced models of UAVs already, it is amazing to ponder about what the future of UAVs will hold.

Freud’s theory of Psychosexual Development Essay

I will begin my essay by outlining Freud’s theory of Psychosexual Development and I will then go on to evaluate how far this help us to understand a client’s presenting issue. Freud’s theory of psychosexual development begins with the belief that human beings are purely driven by biology, in the form of the libido or sexual energy. The driving force of the libido is divided into five stages, he argues, and our early experiences during childhood are responsible for the development of a healthy personality, or if any individual were to experience trauma during these stages then it would result in disruption in the child’s personal development and the child may become stuck in this stage, resulting in neurosis. This five stages of sexual libido are: The Oral Stage – from birth to about 18 months – is where the child directs all its attention to the mouth in the form of sucking, eating and drinking. If stuck in this stage the client may still like to use their mouth a lot, resulting in the client presenting with overeating, drinking, smoking or talking The Anal Stage – from about 18 months to three years – is where the child directs their attention to the elimination of waste, and of the feelings experienced by the expelling of waste. This is also the stage where the child first experiences an element of control over themselves, as to where they excrete or and indeed whether or not they excrete their waste product. The child learns that he can use his bodily functions to elicit attention from his carer by excreting on the floor rather than in the potty. Clients stuck in the anal stage may be either anally retentive or expulsive in personality. Those that are anally retentive individuals are controlling and like to have everything in order – they may suffer from OCD and have quick outbursts of anger. Anally expulsive individuals tend to be untidy and disorganised. The Phallic Stage – from about three to five years – is where children become aware of their genital regions. This is the stage where the child starts to become aware of the differences between male and female genitalia, and their energy is spent undressing themselves, and perhaps others, in order to explore these differences. It is also the stage  of manipulating the genitals and the discovery of pleasure in doing so. It is during this stage that the Oedipus conflict arises; the belief that a boy has incestuous cravings for his mother and views his father as a rival for this affection. The boy also fears his father, as his father is bigger than him in all ways including his penis. Freud argued that the boy feels castration anxiety at this stage as a result of repressed sexual desire for his mother. If the boy has the correct parenting at this stage, then the boy identifies with the father and comes to have harmless affection for the mother. The Electra complex is the female counterpart. It is based on the view that each girl wants to possess her father and replace her mother. A phallic fixation can lead to an individual with a narcissistic, homosexual, egotistical or overly sexualised personality that may lead to serial marriage, polygamy or polyandry. The phallic fixation tends to use sex to discharge emotional tension and will often have sexual relationships that are superficial and lacking in love and affection The Latency Stage – from five years to adolescence. In this stage, sexual motivated needs subside as the child focuses their attention on developing other skills needed for their survival. A child stuck in this stage may have issues forming sexual relationships and have trouble expressing themselves sexually, leaving themselves and or their partners sexually unfulfilled. The Genital Stage – from adolescence to adulthood. During the onset of adolescence, the child moves from self-love or narcissistic love to diverting this love to others. It is argued by psychotherapists that are advocates of this theory that individuals disrupted during the ‘Genital stage’ may result in sexual disorders such as fetishes and paedophilia. According to Freud, only symptoms can be modified, and not the behaviour of the client – this can be done in two ways: 1. Lessening of the intensity of the unconscious urges, by bringing them to the consciousness or by strengthening the defences against them. An example of lessening the client’s behaviour is by encouraging a client to leave a job where aggressive urges were continually being aroused by an oppressive boss. 2. Alternatively the client can act out their urges in a more acceptable and symbolic way. An example being that anal urges can be expressed through pottery, as an alternative to faecal play. Feminists would argue that Freud’s theory concentrates on male sexual development, and provides little in understanding female sexuality. Freud’s work has also  been criticised for over emphasising sex drive and little else in order to assess a client’s presenting issue. Carl Jung and Fromm, two students of Freud, agreed with this statement, but used Freud’s work to develop their own theories, which I outline below. Carl Jung (1875 -1961) believed that that the libido was not just sexual energy, but instead generalised psychic energy. The purpose of this psychic energy was to motivate the individ ual in a number of ways, including spiritually, intellectually, and creatively. It was an individual’s source for seeking pleasure as well as reducing conflict. Jung placed greater emphasis on the unconscious than Freud; he argued that the psyche was composed of three components. Firstly, he believed that the ego is conscious, because people are aware of their own thoughts, memories and emotions. The unconscious mind, Jung believed, was split into two parts (the remaining two components): The personal unconscious, which is the same as Freud’s belief, in that it consists of repressed memories. Jung explained an important feature of the personal unconscious called ‘complexes’. A complex is a collection of thoughts, feelings, attitudes and memories, which focus on a single concept. The more elements attached to the ‘complex’ the greater its influence on the individual. The second deeper level is the Collective consciousness. This level of unconscious is shared with other members of the human species, comprising of latent memories from our ancestral and evolutionary past (‘The form of the world into which a person is born is already inborn in him, as a virtual image’ Jung, 1953). Jung called the ancestral memories and images ‘archetypes’. For Jung, our primitive past becomes the basis of the human psyche, directing and influencing present behaviour. Important archetypes include: the persona, or our social mask, just like an actor in a play; Anima/Animus, or our male and female sides – this comes from living side by side with the opposite sex for centuries; the shadow, similar to Freud’s ID, comprised of our animal urges or survival and reproduction. Jung argued that the psychological development of both sexes was undermined as the development of western society has led to the devaluation of feminine qualities over the predominance of the persona, leading to insecurity. Jung agreed with Freud that a person’s past and childhood experiences determined future behaviour, but he also believed that we are shaped by our future aspirations too. Erich Fromm (1900 – 1980) differed with the Freudian  emphasis on unconscious drives. Fromm argues that a person’s drives were not purely biological – he believed that man had free choice to decide on whatever action he felt appropriate and therefore gui ded their own destiny. Fromm saw conflict arising within the individual, when they had to weigh up the freedom of choice with the fear of uncertainty, when making these decisions. As a sociologist and psychologist, his theories integrated both psychology and Marxist Historical Materialism. Fromm argued that each socioeconomic class fosters a particular character, governed by ideas and concepts that justify and maintain the socioeconomic system. Fromm believed that the unique character of human existence gives rises to eight basic needs. Firstly Unity, as human beings have lost their original oneness with nature, they need to relate in order to overcome their isolation. Secondly their relatedness with others, care, respect and knowledge. Thirdly humans need to transcend their own nature, as well as their passivity and randomness of existence, which can be accomplished either positively, by loving and creating, or negatively, through hatred and destruction. Fourthly the individual also requires a sense of rootedness or belonging, in order to gain a feeling of security, and sense of identity. Fifthly the sense of identity which is expressed non-productively as conformity to a group and productively as an individual. Sixthly is need is for orientation understanding the wor ld and our place in it. Seventhly is excitation and stimulation or actively striving for a goal rather than simply responding. Eighthly is effectiveness the need to feel accomplished. This Orientation can be achieved either through assimilation (relating to things) or socialisation (relating to people). Fromm identified several character Orientations in Western Society. Authoritarianism – when an individual cannot come to terms with this freedom, he could avoid his responsibilities by withdrawing beneath the protection of someone or something else. Examples of this include God, a specific political leader of party, an institution of even one’s carer. Receptive Orientation – this is common in a society which encourages exploitation of the individual, who then seeks solace in affection and related comforts, such as eating, where the individual can only take and not give. Exploitative Orientation – the defence being the aggressive possession of goods, usually those of others. Examples being the plundering of goods in historical times, or in more modern times, those  nations that seek the territories and chattels of others. Productive Orientation – which donates love and tolerance towards others, and an acceptance of their freedom, with the ability to use this orientation to their advantage, without harming others. Hoarding Orientation – the ‘I want – I need’ society, based on material wealth. If one owns objects, then the individual can be seen, at least in his eyes, as clever and powerful. These individuals are threatened by the outside world and cannot share. Marketing Orientation – this is people copying or being influenced by the media and advertising by wearing the latest fashions. Individual personal qualities are redundant over what looks good. The individual sees themselves as a commodity to be bought and sold. Fromm added two further states: Necrophilous character- attracted to death Biophilous character – drawn to life. According to Fromm, gaining independence from one’s parents leads to a profound sense of loneliness and isolation, which the individual attempts to escape by establishing some type of bond with society through social conformity and submission to authority. By relating both Jung and Fromm’s work to our clients, they have made us aware of the client’s wider world or heritage into which he or she is born. Jung would argue that a Muslim woman may have low self-esteem and isolate herself from others, but these presenting issues are more down to the client’s collective consciousness than their childhood. In this case, Jung helps us as therapist to understand that the client’s neurosis may not arise from bad parenting, but from something primal based upon evolution within the individual. Fromm’s Socio- economic theories also provide us with insight of the client’s wider world, and how neurosis can arise due to external economic forces that dr ive the client’s neurosis in an exploitative and materialistic society that values things over the human existence. Both would argue that it is our environment rather than biology that constrains us, in the form of society and culture. For Jung and Fromm, in order to understand the client’s presenting issue, we must also understand their culture and the way in which they relate to the economic society into which they are born. An alternative view to Freud’s psychosexual development is that of the Behaviourist approach. Behaviourists believe that what is learned can be unlearned. Skinner built upon the work  of Pavlov’s classical conditioning experiments (1927) and his use of dogs as subjects, and the Little Albert experiments of Watson and Rayner (1920). To further these experiments, Skinner (1938) designed a Puzzle box and, by using rats, he showed that by using both positive and negative reinforcements, he could change the behaviour of the rats, as their behaviour is affected by consequences. He called this Operant Conditioning to which he identified three responses: Neutral Operants: responses from the environment that neither increase nor decrease the probability of a behaviour repeated. Reinforces: responses from the environment that increase the probability of a behaviour being repeated – this can be ether positive or negative Punishers: Responses from the environment that decrease the probability of a behaviour being repeated. Punishment weakens behaviour. Skinner concluded that there was a Law of Effect, and that by using reinforcement, behaviour tends to be repeated, while behaviour which is not reinforced tends to die out. As human beings, we often respond to verbal Operants by taking advice, listening to the warnings of others and by obeying given rules and laws. This helps us understand the development of children, as the feelings associated with behaviour are controlled by conditioning. If the child has been positively rewarded, then the child is more likely to repeat those behaviours happily and willingly, feeling that they are doing what they want to be doing. If on the other hand the child avoids these behaviours due to negative reinforcement, they will be inclined to feel that their freedoms are being repressed, resulting in feelings of negativity, which could led to depression or anxiety. The work of Skinner, Pavlov, Watson and Rayner has led to the development of different treatments, such as C ognitive behavioural therapy and talking therapy that will help you manage your problems by changing the way you think and behave, commonly used to treat anxiety, depression and phobias but can be useful for other mental and physical health problems. In conclusion, Freud’s work on psychosexual development does help us in part to understand a client’s presenting issue, by understanding that their behaviour may very well stem from how their parents handled the child’s psychosexual development. By accepting this assertion, it also helps us to understand that what we, as society, view as very disturbing or deviant behaviour can arise from childhood trauma. This allows the therapist, and society, to be more  compassionate to such clients. An example of this is that Freud stated that homosexuality is neither a sinful nor a criminal act, but rather a condition that arose from childhood biological and psychological factors, and was just a ‘variation of the sexual function’, and because of this is could not be treated by punishment or therapy, but should just be accepted. Freud’s work, as already discussed, is limited in understanding the client’s total world, however we must understand th at Freud’s work was the first of its kind in understanding human psychological development, and was written at a time when most adults probably were sexually repressed, as well as viewing homosexuality as sinful. The later work of others, including Jung and Fromm, built upon his work, to help us understand the client’s presenting issue in a wider context. They widened our worldly view of the client by demonstrating how neurosis of the individual may also arise due to internal factors of the collective consciousness, arising from cultural and social heritage, or by external factors, such as how the client relates to the economic environment into which they are born. The work of the behaviourists also helps us to understand that any negative social conditioning also plays its part in understanding the client’s presenting issue. As a final note, we must remember that it is the job of the therapist to use the work of others as a tool to understanding the client’s own world in order to get enough understanding of the client’s perspective in relation to their own presenting issue. This understanding helps facilitate the client in coming to their own conclusions as to how best to tackle their own presenting issue, either by managing their condition from the Freudian perspective, or helping them change their own perspective and/or behaviour, as argued by the behaviourists. Bibliography What Freud Really Said – David Stafford-Clark (1996) 1935 – Freud’s letter response to a mother asking him to treat her homosexual son. (1935) Handbook of Individual Therapy – Edited by Windy Dryden (1990) Counselling for Toads – Robert De Board (1998) McLeod, S.A (2008)

Implication of Integrated Marketing Communications The WritePass Journal

Implication of Integrated Marketing Communications References Implication of Integrated Marketing Communications CHAPTER 1: INTRODUCTION1.1 Introduction1.2 Research Aim and Objectives: 1.3 Significance of the Research1.4 Structure of the ResearchCHAPTER 2: LITERATURE REVIEW2.1 Introduction2.2 Marketing Communication2.3 Integrated Marketing Communication2.4 Marketing Communication Process2.5 Factors Affecting the Decision regarding Adoption of Marketing Communication Tool2.6 Theoretical Aspect on Integrated Marketing Communications2.7 Indian Retail Sector and Consumer BehaviourReferencesRelated CHAPTER 1: INTRODUCTION 1.1 Introduction Today, every enterprise looks forward to grow and expand in terms of size, profits, infrastructure, products, market share and customers. Co-ordination and integration among different units such as production, operational activities, finances and marketing are the main requisite in order to achieve overall corporate aim and objectives. It is very necessary for the organisation to be recognized for its products and services in the business and consumer market. Hence, marketing can be regarded as one of the important aspect in every organisation. Marketing can be defined as a process which involves identification, anticipation and satisfaction of customer needs in best possible and profitable way by the management (Smith and Taylor, 2004). However, it can be stated that it is very essential to communicate with the customer in order to acknowledge about company’s products and services. This can be achieved through integration of different channels such as advertisement, internet, exhibitions and direct marketing. These channels are termed as marketing communication tools. These different tools of marketing communication comprise different features, benefits and limitations. This research study will help in assessing the implication of integrated marketing communication tools in the Indian retail sector. Hence, it will help in evaluating different marketing communication tools available for the enterprise in order to influence the customer for the products and services available in the retail industry of India. This research study will provide a detailed explanation about the marketing communication process, models such as single, two step or linear; and tools such as internet, direct marketing and so on. It will help the reader to understand different characteristics, advantages and disadvantages of various communication tools available for the enterprise in order to correspond with changing consumer behaviour and market. This study will also describe about research methodology process and approach adopted by the researcher such as qualitative, quantitative or mixed for collection of data. Findings and analysis would be done by collecting data and information in retail sector, business and consumer market of India in order to draw a conclusion regarding implication of such concept and the most effective marketing communication model or set of different tools. This analysis will help the reader, retailer and researcher in understanding the best possible way of integrating different communication tools in the Indian consumer market. 1.2 Research Aim and Objectives: Research aim can be defined as a general statement which describes the reason for selecting a particular subject matter of the research (Collins, 2010). The main aim of this research study is to evaluate the implication of integrated marketing communication by the practitioners. According to Collins (2010), research objective can be defined as a definite statement related to the defined aim of the research. Hence, in order to achieve the above stated aim, certain objectives are formulated by the researcher which can be described as follow: To identify different marketing communication models and tools available to the enterprises. To describe various features, benefits and limitations associated with every marketing communication tool. To analyse the theoretical aspect on effective implication of integrated marketing communication. To examine the retail sector, business and consumer market of India for the evaluation of implication of integrated marketing communication by the practitioners and to evaluate the most effective marketing communication model or set of different tools. To recommend a justification about the different aspects that assist in choosing an appropriate set of marketing communication tools. 1.3 Significance of the Research This research study would be beneficial for the reader in understanding the subject on marketing communication more rationally. It will describe the concept of implication of marketing communications in the real business environment, particularly in Indian retail sector. Use of required research methodology approaches and tools will help in collecting information and data for better analysis and study. Hence, this research study would be of valuable assistance to marketing department and overall management in the business to understand the significance and purpose of implying marketing communication tools in order to persuade a customer. It will help the reader, corporate management, marketing executives, and retailers in making a decision about the implication of marketing communication tools in the most effective way in the enterprise. This study will also recommend about the explanation about different aspects affecting in choosing the appropriate set of tools. 1.4 Structure of the Research It is easier for the reader to understand a well designed and structured report study. A concise picture about the various contents of the research study is very necessary. For the above reason, the researcher has presented the following short outlook of each chapter in this research study. The above figure describes all the chapters categorized by the researcher in this research study to facilitate the conduct of this study in an improved manner. CHAPTER 2: LITERATURE REVIEW 2.1 Introduction 2.2 Marketing Communication In the present business scenario, it is very essential for every enterprise to communicate with the customers, consumers or as a whole to the target market for the products and services provided by the company. Target market can be referred to the group of individuals to which an enterprise is intended to attract for its products and services. A set of four principles of marketing mix generally referred as four P’s – product, price, place and promotion is used to persuade the target market. Among these four elements, promotion includes set of various modes such as advertisement, direct marketing, internet and merchandising and so on. These modes of promotion assist the management in communicating to the customers regarding the products and services of the enterprise. The process of communicating with the customers in order to deliver message and receive feedback is termed as marketing communication (Koekemoer and Bird, 2004). It has become a very vital concept in the ma rketing field due to changes, growth and development in the business and consumer market. 2.3 Integrated Marketing Communication Today, changes and development in political, social, economical and technological environment has lead to the emergence of new concept integrated marketing communication. According to Masterman and Wood (2006, p.14) â€Å"An integrated marketing communication can be defined as a programme which includes written, spoken and electronic interactions with stakeholder audiences.† This type of systematic planning through integrated communication facilitates the management in generating responsiveness, interest and participation in the enterprise, its activities, plans, personnel, products and services. It is very essential to integrate different marketing communication tools as it can be stated that today consumer is becoming more rational towards the products offered. Consumer market can be classified on the basis of different aspects such as class, religion, gender or locality. Communication through single database may create problems in delivering the accurate message to the cust omer (Smith and Zook, 2011). Hence, it can be stated that integration of different marketing communication tools has become very essential as every tool comprises its own benefits and limitations. Moreover, changes in consumer market and technological advancement has made it necessary for the enterprise to adopt integrated marketing communication tools in order to survive in such competitive business market. 2.4 Marketing Communication Process Market communication process comprises marketer – who sends the message to the customer regarding products and services being offered by the company with the help of different tools such as advertisement, internet, promotions, direct marketing and so on. However, it can be stated that feedback is most important element for accurate and complete communication process as every individual has its own values, beliefs and perceptions. This communicating process can be illustrated with the help of the following figure: Source: Smith et. al. (1999, p. 27) From the above figure, it can be stated that appropriate analysis in terms of increase in sales and customer interest activities will help the marketer in analysing the effect of communication tool adopted by the company. 2.4 Marketing Communication Mix With the changes in the corporate sector, there is a tremendous growth and development in the marketing field in terms of communicating tools and techniques. Earlier, advertisemen t and promotions were considered as the only effective tools for communicating with the target market. Over the recent years, technological advancement and changes in consumer behaviour has led to the increased usage of other tools such as internet, e-marketing, exhibitions and so on. These tools are termed as marketing communication mix which can be well represented in the following figure: Source: Smith and Taylor (2004) Every element of above stated marketing communication mix comprises its own features, benefits and limitations. Decision regarding adoption of a tool or integration of communicating tools is affected by different aspects present within and outside of the enterprise. 2.5 Factors Affecting the Decision regarding Adoption of Marketing Communication Tool There are different factors which affect the decision regarding adoption of marketing communication tools such as organisational structure, management policies, financial restraints, market research, competitors, technology requirements, changes and trends in the consumer behaviour and market. These aspects must be considered while deciding about the adoption of communication strategies by the enterprise. 2.6 Theoretical Aspect on Integrated Marketing Communications There is a remarkable growth in the marketing communication sector due to the development of information technological and other communication sectors. There is a massive development and innovation in communication tools in the form of event marketing, text messaging and so on (Kitchen et. al., 2006). There are different theories regarding use of integrated marketing communication in practice by the companies. According to Eagle et. al. (2007) practical implication of integrated marketing communication concept is undertaken during specific needs and conditions. Companies generally rely on old rigid rules of advertisement and promotions in order to communicate with the customers. On the contrary, Schultz (1995) states that this particular useful concept of integrated marketing communication is being widely used by the companies on regular basis along with the concept of advertisement. According to McArthur and Griffin (1997), advertisement and public relations are two most important c ommunicating tools in the corporate sectors. Yarbrough (1996) states that integrated marketing communication tools are regarded as an option for improving the sales of an enterprise. It is not considered as advancement in the promotional activities of the marketing mix. Use of combination of communicating tools increases the overall cost of the marketing operations. Therefore, companies generally do not prefer such concepts (McLaughlin, 1997). On the other hand, research by Schneider (1998) shows that agencies are developing themselves in integrated marketing communication practitioners and also trying to minimize the overall budgeted expenditure in using a set of communication tools. Hence, it can be stated that there are different theories by the researchers regarding implication of integrated marketing communication concept in the business world. This research study will help to examine the implication of such concept in Indian retail market. 2.7 Indian Retail Sector and Consumer Behaviour Indian retail sector comprises both national and international retail giants such as Reliance fresh, Big Bazaar, Pantaloons, Shopper’s Stop, Subhiksha, Allen Solly, Bharti-Walmart and so on. With the increase in competition in the retail sector, it has become very necessary for the retailers to influence more and more customers and also to retain old consumers with them. In the present modern world, consumers are becoming more demanding in terms of quality of commodities. This attentiveness has made the Indian customers to search for more reliable sources for buying such as well structured retail chains that possess an appropriate commercial settings and where the responsibility is well-defined. Indian consumer varies in terms of psychological, economical, social and certain traditional factors. There is a momentous growth and development in the country due to increased rate of literacy and other changes in the economic, political and social environment. Today, people prefer t hose marketing communication tools which provide them complete knowledge and understanding about the products offered and their feedback is valued. Previously, only advertisement and promotions were considered as prominent communication tools. But now in the present modern scenario, with the overall development in technology and education rate, other communication tools such as internet, exhibitions, merchandising, and direct marketing, e-marketing possess more and more significance among the consumers. Hence, this research study will help the retailers and readers in taking decisions regarding adoption of appropriate marketing communication mix according to the changing consumer behaviour, technological development, competition and overall economic and social changes in the Indian retail market. References Collins, H. (2010). Creative research: The theory and practice of research for the creative industries. Switzerland: AVA Publishing. Collis, J. and Hussey, R. (2003). Business research: A practical guide for undergraduate and postgraduate students. 2nd Ed. Palgrave Macmillian. Cooper, D. R. and Schindler, P. S. (2006). Business research methods. 9th Ed. McGraw-Hill. Eagle, L., Kitchen, P. J. and Bulmer, S. (2007). ‘Insights into interpreting integrated marketing communications: A two-nation qualitative comparison’, European Journal of marketing. 41(7/8): 956-970. Koekemoer, L. and Bird, S. (2004). Marketing communications. South Africa: Juta and Company Limited. Kitchen, P. J., Pelsmacker, P. D., Eagle, L. and Schultz, D. E. (2006). A reader in marketing communications. Oxon: Routledge. Masterman, G. and Wood, E. H. (2006). Innovative marketing communications: Strategies for the events industry. Oxford: Butterworth-Heinemann. McArthur, D. N. and Griffin, T. (1997). †˜A market management view of integrated marketing communication’, Journal of advertisement research. 37(5): 19-26. McLaughlin, J. P. (1997). ‘Why is IMC taking so long? Blame it on the clients’. Marketing news. 31(19): 27-30. Saunders, M., Lewis, P. and Thornhill, A. (2003). Research methods for business students. 4th Ed. England: Pearson. Schneider, L. (1998). ‘Agencies show that IMC can be good for bottom line’, Marketing news. 27(6): 12. Schultz, D. E. (1995). ‘Traditional advertising has role to play in IMC’, Marketing news. 29(18): 18. Smith P. R., Berry, C. and Pulford, A. (1999). Strategic marketing communications: New ways to build and integrated communications. 2nd Ed. London: Kogan. Smith, P. R. and Taylor, J. (2004). Marketing communications: An integrated approach. 4th Ed. London: Kogan. Smith, P. R. and Zook, Z. (2011). Marketing communications: An integrated approach. 5th Ed. London: Kogan. Yarbrough, J. F. (1996). ‘ Putting the pieces together’. Sales and marketing management. 148(9): 68. Dissertation on

Roe V. Wade Summary essays

Roe V. Wade Summary essays Roe vs. Wade is probably the most famous court case in our history. Three reasons have been explained in the article by Justice Blackmun, delivering the opinion of the court, which have been advanced to explain abortion laws and to justify their continued existence today. The first argument is that abortion was made legal in order to discourage illicit sexual conduct. This is an argument that the no court or any commentator has taken seriously. A second argument is that abortion is a medical procedure and a dangerous one at that. This argument was true only prior to Antiseptic techniques and the development of antibiotics. This dispute basically is preventing a pregnant woman from submitting to a procedure that placed her life in serious jeopardy. Modern technology has changed this matter. The third reason, the reason people are so opinionated, is protecting prenatal life. The justification for this, to some, is that life begins from the moment of conception. Our right to privacy can be found in court cases dating back as far as 1891, in the Bill of Rights, Fourth, Fifth, Fourteenth, and Ninth Amendments. These laws and decisions make it clear that our right to privacy is wide enough to include a womans right to decide whether or not she wants to terminate her pregnancy (recognized in Griswold v. Connecticut) protected by the Fourteenth Amendment. It was also found that the Fourteenth Amendment does not include the unborn; the unborn are not considered a person. The decision for this was that the Fourteenth Amendment says counting a person as a whole, which the unborn are not a whole, yet. Decisions in court cases have been divided, but scientist and physicians have focused on when the unborn is viable, that is, when it is able to sustain life without the mothers womb. Viability is usually about 28 weeks or 7 months. Viability is the compelling point of the decision. At this po ...