Thursday, November 28, 2019
20 Child Development Research Paper Topics
20 Child Development Research Paper Topics Previously, in our first guide, we discussed 12 facts for research paper on child development, which, we are certain, acknowledged you with quality information. In this guide, however, we will be focusing on 20 child development research paper topics, which are perfect if you are in a hurry and donââ¬â¢t want to waste your time looking for a good topic for your research paper. Of course, you donââ¬â¢t want to forget reading our last guideline, writerââ¬â¢s manual for research paper on child development, which is perfect for polishing your research paper writing skills and improving the composition of your paper further. Without further ado, here are the 20 Child Development Research Paper Topics: How Children Change and Grow over the Course of First 12 Years Why Child Development was Largely Ignored Throughout the History The Social, Emotional and Cognitive Aspects of Child Development and Growth The Benefits of Studying How a Child Grows, Change and Learns Things. A Research Paper on the Forming of Ego in the Stages of Child Development A Research Study on Behavioral Child Development Studies Does Environment Really Play a Significant Role in Child Development? The Influence of Parents, Peers and Caregivers on the Development of a Child Why Child Development Plays a Vital Role in Shaping the a Personââ¬â¢s Entire Life The Reason behind the Childrenââ¬â¢s Active and Hands-on Experience Learning What Kind of Child Development Takes Place During Prenatal Stage? Are Children Really More Intelligent and Creative than Average Adults? Why Play is Significant in Helping Children Learn and Understand Life Why Speaking to a Real Person Is More Important for a Childââ¬â¢s Growth than Just Playing Games How a More Frequent Social Interaction can Help Babies Learn More and Faster Why Premature Babies are Vulnerable to Noise-Induced Hearing Loss? How Much Time Should Parents Spend With Children to Help Their Brain Develop? Can Music Increase Visual, Motor, Attention and Mathematical Skills of in Children? The Five Stages of Psychological Development in Children Explained The Four Kind of Parenting and The One You Should Adapt Here you go! Now you have 20 topics to choose from and start writing. But before you do that, have a look at our sample essay that we have written below. It will give you a good idea on how a research paper is written and composed. Here it is: A Short Sample Essay on Why Play is Significant in Helping Children Learn and Understand Life Play is more significant than you might think it is. Play has a vital role in developing several aspects of a child. While it may seem nothing to you but science has shown that playing with kids or letting them play with toys, pets and even themselves, allows them to overcome physical and mental challenges. When children are playing, they learn to solve problems quickly, and can hone skills far better than those who donââ¬â¢t have the luxury to play. In this paper, you are going to see the benefits of play and why itââ¬â¢s significant in helping children learn and understand life. Imaginative play is one of the most common aspects of a baby, which starts around at the age of 2. Everything that a child perceives, becomes his playing thing in his imagination. According to researchers, this is due to the fact that these imaginations become a recognition symbol. For example, a baby can see chunks of woods and imagine it to come into life and turn into a drum set or a boat. This makes a childââ¬â¢s brain work on its own bringing in new ideas. This play allows children to understand that any object can actually transform in something better, hence, making them understand how the real-world works. While we may not notice how to play impacts a child in the early years, science has proven that it plays a vital role in the long-run. With imaginative play, a child can understand the phenomenon of a superhero, a father or a police officer very easily. A baby experiments with identities and professions to explore different scenarios and outcomes that can take place during his/her life. To be as simple as possible, imaginative play allows your child to have a sense of control because he becomes the master of interpreting the practices of the real-world and how everyday life works. However, when a baby grows into a toddler, his play changes and becomes, what is known as, the parallel play. This helps children socialize with other children, creating story lines that are so complex that only they can understand. It helps them understand what the terms like co-operation negotiation and sharing really is. According to Sara Wilford, director of the Art of Teaching Graduate Program at Sarah Lawrence College in Bronxville, NY, when children start to disagree with something and want to take decision, they start developing social skills. Physical play on the other hand, allows children to have control over their bodies. By skipping, they can learn how to keep balance. Climbing monkey bars would allow their body to build strength and muscle. Sport activities, that involve groups, would help them understand coordination. Primary motor skills, such as running, pedaling, throwing etc. improve first before anything else. Fine motor skills, however, also start taking place at the age of 3, if the child is consistently being playful. Physical play can also allow children to understand what stress and crankiness is. Your child likes to remain fit, which is why he demands a little physical play almost every hour or so (after the age of 3). This is because a child can become grumpy or tense if he hasnââ¬â¢t been active for an adequate amount of time. It may also cause the child to gain weight (unhealthy). This play is so important that it helps them overcome mental challenges too. For example, if a baby canââ¬â¢t express a complex problem heââ¬â¢s going through; he will likely express it through physical play or would review it again and again until he finds a solution to it. This helps children overcome fear, and makes them independent. Play also helps in creating independence and ingenuity in children. If a child is involved in multiple play routines, he/she will be able to dress and feed himself. Believe it or not, but research has shown that adults who have been more playful in their childhood, did better at school, at sports, jobs and pretty much everything. These are the benefits that a child attains from play, which is why introducing playful habits and activities to a newborn child is very significant to improve child development. Perfect! Since now you have read our first guide i.e. 12 facts for a research paper on child development and this one. Itââ¬â¢s time to move to our final guide i.e. writerââ¬â¢s manual for research paper on child development, which would help you to lay a strong foundation of how a research paper is beautifully composed and written. References: Geraldine French, (2007) ââ¬â Childrenââ¬â¢s early learning and development, A Research Paper by the National Council for Curriculum and Assessment (NCCA)à ncca.ie/en/curriculum_and_assessment/early_childhood_and_primary_education/early_childhood_education/how_aistear_was_developed/research_papers/childrens_learning_and_dev.pdf UNICEF, Early Childhood Development, The Key to Full and Productive Life.à https://www.unicef.org/dprk/ecd.pdf Wisconsin Child Welfare Training System, Effects of Abuse Neglect: A Focus on Typical Development.à https://wcwpds.wisc.edu/childdevelopment/resources/CompleteDevelopmentDetails.pdf Dan Tynan and Christina Wood, (2016) ââ¬â Amazing development facts about your child, Baby Development by BabyCenter.à babycenter.com/big-story-child-development-fascinating-facts Aamodt, Sandra, and Sam Wang, (2011) ââ¬â Welcome to Your Childââ¬â¢s Brain: How the Mind Grows from Conception to College. New York, NY: Bloomsbury. Nick Bilton, (2013) ââ¬â The Child, the Tablet and the Developing Mind, The New York Times.à http://bits.blogs.nytimes.com/2013/03/31/disruptions-what-does-a-tablet-do-to-the-childs-mind/?_r=1 Mooney, Carol Garhart. 2000. Theories of Childhood: An Introduction to Dewey, Montessori, Erikson, Piaget, Vygotsky. St. Paul, MN: Redleaf Press.
Monday, November 25, 2019
Free Essays on James Luna, A Native American Man
ââ¬Å"James Luna, A Native American Man,â⬠is an insightful, cut the bullshit, view of the modern Indian culture. I identify with Lunaââ¬â¢s viewpoints as I have seen many of the situations he describes with his art to be true to life. I have spent a lot of time in Northern Canada fishing with my brother and father. The areas we visit are predominantly Indian reservations. Having spent quite a bit of time getting to know these types of towns and people, I have grown aware of some of the many problems that surround the modern day reservation lifestyle. It is true that most people have romantic and Disneyland-ish ideas about what it means to be a modern Indian, the most of which are complete fantasy. The reality behind the situation seems to be the exact opposite. The majority of reservation towns are dirty, poor, and run-down. Many of the people have alcohol and drug related problems starting at a young age. At a quick drive through one might assume he was passing through another slum. There are no teepees, no headdresses, and no rituals. For the most part there is only poverty. Unless the town is lucky enough to have a casino, the majority of the people live month to month on their reparation checks. This is where I believe, as do many of the Indians I have spoken to, the problem lies. The idea of reparations sounds good enough in theory. Pay people back for what was taken from them long ago. The long-term effects of reparations though tend to be devastating to the Indian culture. Why would giving people free money be harmful? Quite simply, handouts deprive people of pride, a sense of equality and belonging, and especially motivation. The people I have talked to all claim the same thingâ⬠¦Children growing up know that they donââ¬â¢t have to work if they donââ¬â¢t want to. That tends to be the common attitude of the reservation Indian. This also encourages what Luna calls, ââ¬Å"Wannabeeââ¬â¢s,â⬠to try and get in on the actio... Free Essays on James Luna, A Native American Man Free Essays on James Luna, A Native American Man ââ¬Å"James Luna, A Native American Man,â⬠is an insightful, cut the bullshit, view of the modern Indian culture. I identify with Lunaââ¬â¢s viewpoints as I have seen many of the situations he describes with his art to be true to life. I have spent a lot of time in Northern Canada fishing with my brother and father. The areas we visit are predominantly Indian reservations. Having spent quite a bit of time getting to know these types of towns and people, I have grown aware of some of the many problems that surround the modern day reservation lifestyle. It is true that most people have romantic and Disneyland-ish ideas about what it means to be a modern Indian, the most of which are complete fantasy. The reality behind the situation seems to be the exact opposite. The majority of reservation towns are dirty, poor, and run-down. Many of the people have alcohol and drug related problems starting at a young age. At a quick drive through one might assume he was passing through another slum. There are no teepees, no headdresses, and no rituals. For the most part there is only poverty. Unless the town is lucky enough to have a casino, the majority of the people live month to month on their reparation checks. This is where I believe, as do many of the Indians I have spoken to, the problem lies. The idea of reparations sounds good enough in theory. Pay people back for what was taken from them long ago. The long-term effects of reparations though tend to be devastating to the Indian culture. Why would giving people free money be harmful? Quite simply, handouts deprive people of pride, a sense of equality and belonging, and especially motivation. The people I have talked to all claim the same thingâ⬠¦Children growing up know that they donââ¬â¢t have to work if they donââ¬â¢t want to. That tends to be the common attitude of the reservation Indian. This also encourages what Luna calls, ââ¬Å"Wannabeeââ¬â¢s,â⬠to try and get in on the actio...
Thursday, November 21, 2019
Fundamentals of Strategic Communications and Public Relations Assignment - 1
Fundamentals of Strategic Communications and Public Relations - Assignment Example The department also acts as the chief source of contact between the media and the College staff and takes part in the arrangement of interviews with the journalists and issue press releases. The department is also responsible for the production of the college publications and the simultaneous management of the internal communications (Media & Public Relations, 2011). The paper will focus on the optimal strategies adapted from the viewpoint of the public relation consultant in bringing forth several aspects of the College and exposit it as one of the prime educational institutes. Stress will also be focused on the various strategies used in the promotion of policies which would attract more and more students as well as enhance the position of the college in the prevalent competitive scenario. The strategies will be explained in a recent speech of Barrack Obama that will attract at least 400 media representatives and robust media coverage. The realms of Public Relations (PR) generally circumscribes around the creation and establishment of the mutual understandings among the organizations and the public related to those institutes. The planning of public relations is not a haphazard process; rather it is a synthetically complex process which incorporates the basics of attention, impulsiveness, forecasts, analysis and focuses on the consequences. The PR planning also must ensure that not only the organization takes part in the understandings of the public but also in the real understanding of the public. The foremost task of the public relations is to ensure that the public concerned must understand those formulated policies. The Prin its core is an art because it chiefly incorporates the artistic skills, fine arts, language, writing, public speaking and so on.
Wednesday, November 20, 2019
Analysis of Tower Group ,Inc. (easy work, only two questions) Research Paper
Analysis of Tower Group ,Inc. (easy work, only two questions) - Research Paper Example OBPL was acquired by the company in the third quarter of the 2010 financial year. In the financial year that followed, 2010-2011, a progressive trend was realized in total revenues. Up to 21.8% increase in total revenues was recorded as at 31st December, 2011. This trend was as well associated with OBPL acquisition in the previous year. Net premiums and investment income also contributed to this positive trend. Reflection period of the acquisition was now longer than that of the previous financial year. On more specific grounds, $1789.8 million of premiums earnings were recorded in the year 2011. 2010ââ¬â¢s figure stood at $1519.6 million. Another measure of financial operation success is operating costs. In order to realize maximum benefits, operational expenses should be minimized up to the point where profits are maximized. In the year 2010, operational costs stood at $497.7 million. In comparison to the previous year, operational expenses had gone up by 40.7%. However, this was expected due to the aforementioned acquisition of OBPL. Commercial Insurance segments were also restructured and improved technologically, thereby increasing the cost of operation. The scenario was not different in the year 2011. However, although there was an increase in operating expenses, the percentage increase in operational costs declined. In the year 2011, operational costs increased by 18.5%. This was as a result of an improved underwriting expense ratio that stood at 35.7% and 34.1% in 2010 and 2011 respectively. Taxation is an inevitable principle in the business environment that the company operates in. It is therefore a critical determinant of any given companyââ¬â¢s financial welfare. Tax expense in the companyââ¬â¢s context increased between 2009 and 2010. The increase was directly proportional to the total taxable earnings. Taxes applicable to the company are local and state taxes. From the tax perspective, it is evident that the
Monday, November 18, 2019
American Presidents Assignment Example | Topics and Well Written Essays - 250 words
American Presidents - Assignment Example Out of the eighteen Republican presidents, only three of them were 50 years of age or less while seven presidents were elected on the Democratic party ticket with 50 years or less in age. Q4. The total number of presidents who were 50 years or less at their time of inauguration was 9. The number of American presidents who served one term or less was 23 out of the total 44 presidents. Most of these presidents were assassinated while still in office. Q5. Out of the 23 there was only one Republican president elected while less than 50 years of age and served less than one term. Q6. The American presidents who were elected on a Republican Party ticket and were over 50 years at their time of inauguration were 15. Q7. In the entire Us history, there were only nine presidents who were 50 years or less at the time of inauguration and out of these three were Republican and seven Democrats. Q8. There has been a total of 21 presidents in the US who served more than one term in office with one o f them going for three terms.
Friday, November 15, 2019
Easy Jet The Most Successful Marketing Strategies Marketing Essay
Easy Jet The Most Successful Marketing Strategies Marketing Essay EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. RECOMMENDATIONS Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth à £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was à £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to à £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than à £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â¬Å¡Ã ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.
Wednesday, November 13, 2019
The Causes Of World War I :: essays research papers
The first world war had many causes, the historians probably have not yet discovered and discussed all of them so there might be more causes than what we know now. In this essay I would discuss the main causes of the warââ¬âthe ones that were discussed in the textbook. In the time before the warââ¬â¢s outbreak (before 1914ââ¬âin the beginning of the century) the world was separated into big empires that had colonies around the world (European countries ruled most of Africa). There were fights and disagreements between the major empires. Usually, when there are many arguments between countries, people start fear of war and prepare for it (for example, today in Israel, after Benjamin Netanyahu winning the elections, Israelââ¬â¢s policy towards the Arabs and the Palestinians have changed. There is fear from war with Syria, because of threats from both sides, so both countries arm themselves and ready for war, just in case it would break). In the beginning of the century Britain was the largest empire in the world, it also had the largest navy. The navy was so big and strong because the Britons needed to protect their empire and maintain the sea routes between the different colonies. The Kaiser William II of Germany hated and envied Britain for having a stronger navy than his. He increased the German navy and built many warships. Britain responded with building more ships and increasing its navy too. This started a race for building more and better warships and it created tension and competition between those two countries. Germany and France were rivals for centuries and at the beginning of the century and at the end of the 19th century the rivalry increased. This happened because of the war between those two countries in 1870-71 when Germany defeated France. Germany took over the areas of Alsace and Lorraine and the French people wanted to revenge Germany and retrieve those lands. France could not start a war against Germany since Germany had more resources and a stronger army than France. France needed allies to help it fight (the subject of alliances would be discussed later). There was another quarrel between France and Germanyââ¬âabout controlling Morocco. In 1905 France thought that it should have more influence in the western Mediterranean Sea area as it already controlled Tunisia and Algeria, it wanted Morocco too. The Kaiser of Germany visited Tangier (a big city in Morocco) and said that Germany would protect Morocco in case of a French attack. In 1911 France increased its control over Morocco and Germany sent a warship. The Germans withdrew at last but the French gave them a part of Western Africa in exchange.
Monday, November 11, 2019
A New Approach to Portfolio Matrix Analysis for Marketing Planning
A NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS FOR STRATEGIC MARKETING PLANNING 1 2 Vladimir Dobric , Boris Delibasic Faculty of organizational science, [emailà protected] rs 2 Faculty of organizational science, delibasic. [emailà protected] rs 1 Abstract: Portfolio matrix is probably the most important tool for strategic marketing planning, especially in the strategy selection stage. Position of the organization in the portfolio matrix and itââ¬â¢s corresponding marketing strategy depends on the aggregation of values of relevant strategic factors. Traditional approach to portfolio matrix analysis uses averaging function as an aggregation operator.This approach is very limited in realistic business environment characterized by complex relations between strategic factors. An innovative approach to portfolio matrix analysis, presented in this paper, can be used to express complex interaction between strategic factors. The new approach is based on the logical aggregation operator, a generalized aggregation operator from which other aggregation operators can be obtained as special cases. Example of traditional approach to portfolio matrix analysis given in this paper clearly shows itââ¬â¢s inherited limitations.The new approach applied to the same example eliminates weaknesses of traditional one and facilitates strategic marketing planning in realistic business environment. Key words: Portfolio matrix analysis, strategic marketing planning, logical aggregation, aggregation operator. 1. INTRODUCTION The portfolio matrix analysis is widely used in strategic management [2, 3, 6]. It offers a view of the position of the organization in its environment and suggests generic strategies for the future. Some of the most frequently used portfolio matrices are the ADL (developed by Arthur D.Little), the BCG (Boston Consulting Group) and the GE (General Electric) McKinsey matrix. Other models that can be considered as versions or adaptations of the original GE McKinsey matrix are the Shell directional policy matrix and McDonaldââ¬â¢s directional policy matrix (DPM) that is used in this paper. The application of any of these portfolio matrices can be, roughly, divided into two stages: the first stage, which includes the analysis of the business position of the organization, and the second stage in which the strategies that should be used in future are recommended based on the estimated position.The difference between aforementioned matrices lies in number and meaning of factors used in the analysis process as well as in the number and generality of recommended strategies. It is common for all the portfolio matrices that the position of the organization in a portfolio matrix is based on estimated values of two factors: the one describing external environment (market attractiveness in DPM) and the other describing inner characteristics of the organization compared to the major competitors (business strengths/position in DPM).On the basis of portfo lio matrix analysis , a generic marketing strategy is recommended based on an organizationââ¬â¢s position in the portfolio matrix. In the portfolio matrix analysis, values of two factors describing external and internal environment are estimated as aggregations of values of strategic factors influencing respective environment. The choice of the most adequate aggregation functions depends on the condition in which organization operates, i. e. an aggregation functions describing external and internal environment should have a behaviour which models organizationââ¬â¢s external and internal environment conditions respectively.In the traditional approach to portfolio matrix analysis, weighted arithmetic mean is commonly used as an aggregation function. This aggregation operator describes an averaging behaviour, thus, it can be used to model business environment in which high and low values of strategic factors average each other. In the realistic business environment strategic fact ors can interact in a more complex way, i. e. they can average each other, reinforce or weaken each other (disjunctive or conjunctive behaviour), or exhibit various forms of mixed interactions [2, 3, 6].It is clear that the use of weighted arithmetic mean as an aggregation operator canââ¬â¢t express all the possible interactions between strategic factors that exist in a realistic business environment. This explains why the traditional approach to portfolio matrix analysis is highly limited, with the inherited weaknesses that canââ¬â¢t be overcome without substantial modification. Therefore, under previous conditions, it is obvious that a new approach to portfolio matrix analysis is needed.This new approach must take in consideration all the possible forms of interactions between strategic factors that can occur in a realistic business environment. These interactions can be expressed with a logical aggregation operator, so a new approach to portfolio matrix analysis can be base d on this operator. W eighted arithmetic mean and other known aggregation operators are just, as we will see in the following sections, special cases of logical aggregation operator. 2. THE MCDONALDââ¬â¢S DIRECTIONAL POLICY MATRIX (DPM)Although the DPM, like other models of portfolio matrices, attempts to define an organizationââ¬â¢s strategic position and strategy alternatives, this objective canââ¬â¢t be met without considering what is meant by the term ââ¬Å¾organizationââ¬Å". The accepted level at which an organization can be analysed using the DPM is that of the ââ¬Å¾strategic business unitââ¬Å". The most common definition of an SBU is as follows [3]: (1) It will have common segments and competitors for most of the products; (2) It will be a competitor in an external market; (3) It is a discrete, separate and identifiable ââ¬Å¾unitââ¬Å"; 4) Its manager will have control over most of the areas critical to success. DPM has two dimensions each built up from a n umber of factors: (1) Market attractiveness and (2) Business strengths/position. Using these factors, and some scheme for weighting them according to their importance, strategic business units are classified into one of nine cells in a 3 X3 matrix. Each cell is connected to a generic strategy recommended by the DPM. Factors used to form aggregated dimensions of DPM vary according to concrete circumstances in which SBU operates. Notice that previous explanations taken rom [3] suggest weighted arithmetic mean as an aggregation operator, thus, traditional approach to DPM analysis only considers a case of averaging behaviour between strategic factors. That is only one of the possible interactions between strategic factors that can occur in realistic business environment. Other possible interactions like conjunction, disjunction or mixed interaction canââ¬â¢ t be modelled by using weighted sum of factors as an aggregation operator. Definitions of market attractiveness and business str engths/positions dimensions are g iven in [3].Market attractiveness is a measure of the marketplace potential to yield growth in sales and profits. It is important to highlight the need for an objective assessment of market attractiveness using data from the organizationââ¬â¢s external environment. The criteria themselves will, of course, be determined by the organization carrying out the exercise and will be relevant to the objectives the organization is trying to achieve, but they should be independent of the organizationââ¬â¢s position in its m arkets [3]. Business strengths/position is a measure of organizationââ¬â¢s actual strengths in the marketplace (i. . the degree to which it can take advantage of a market opportunity). Thus, it is an objective assessment of an organizationââ¬â¢s ability to satisfy market needs relative to competitors. DPM, together with generic marketing strategy options is shown in Picture 1. Picture 1: Directional policy matrix 3. TRADITIONAL APPROACH TO DIRECTIONAL POLICY MATRIX ANALYSIS In this section, traditional approach to DPM analysis using simple example will be presented, highlighting itââ¬â¢s inherited limitations originating from using non-adequate aggregation functions.Tables 1 and 2 are slight modification of tables that are used in DPM analysis example in [3] on pages 202 and 203, where market attractiveness and business strengths/position are evaluated by using weights and scores of relevant strategic factors. The only modification applied on tables in [3] is the normalization of weights, scores and corresponding evaluations to [0, 1] interval. This is done with simple transformation, which is covered in the following sections. Table 1: Market attractiveness evaluation Strategic factor (Fi) Score (si) Total (M) 0. 25 0. 25 0. 5 0. 15 0. 1 0. 1 1. Growth 2. Profitability 3. Size 4. Vulnerability 5. Competition 6. Cyclicality W eight (wi) 0. 6 0. 9 0. 6 0. 5 0. 8 0. 25 0. 15 0. 225 0. 09 0. 075 0. 08 0. 25 Total 1 0. 645 Table 2: Business strengths/position evaluation Strategic factor (Fi) 7. Price 8. Product 9. Service 10. Image Total W eight (wi) 0. 5 0. 25 0. 15 0. 1 1 You company Competitor A Competitor C Score (si) Total (B) Score Total (A) Score Total (C) 0. 5 0. 6 0. 8 0. 6 0. 25 0. 15 0. 12 0. 06 0. 6 0. 8 0. 4 0. 5 0. 3 0. 2 0. 06 0. 05 0. 4 1 0. 6 0. 3 0. 2 0. 25 0. 09 0. 03 . 58 0. 61 0. 57 Market attractiveness (M) and business strengths/position (B) are evaluated using weighted arithmetic mean as an aggregation function of scores {s1, â⬠¦, s6} and {s7, â⬠¦, s10} given for relevant strategic factors {F1, â⬠¦, F10} using weights {w1, â⬠¦, w10}: M = w1 s1 + w2 s2 + w3 s3 + w4 s4 + w5 s5 + w6 s6 = 0. 645 (1) B = w7 s7 + w8 s8 + w9 s9 + w10 s10 = 0. 58 (2) The same equations can be given in matrix form: M = W M SM (3) B = W B SB (4) where M and B are market attractiveness and business strengths/position evaluation respectively, W M = [w1, T , w6] and SM = [s 1, â⬠¦, s6] are weighting and scoring vectors for market attractiveness strategic factors , T and W B = [w7, â⬠¦, w10] and SB = [s7, â⬠¦, s10] are weighting and scoring vectors for business strengths/position strategic factors. Notice that the exact position of the organization on the DPM is not given with business strengths/position value (B), but the relative business strengths/position value (BR), since business strengths/position is actually a measure of organizational abilities (B) (internal environment) relative to the competitors (i. e. respective abilities of market leader) [3].In our example market leader is Competitor A (from Table 2), thus, organizationââ¬â¢s relative business strengths/position value (BR) is calculated as: BR = B/A (5) Relative business strengths/position value (BR) is then plotted on the horizontal axis of the DPM using a logarithmic scale [3]. These explanations are not of importance for the domain of our investigation, so no futher cons iderations regarding relative business strengths/position value (BR) and DPM plotting are given. In the rest of this paper, the only consideration will be given to market attractiveness (M) and business strengths/position (B) evaluation.W eighted arithmetic mean used for an aggregation function assumes that the interactions between strategic factors show averaging behavior, i. e. it is used to model business environment in which values of strategic factors average each other. This is the mayor drawback of traditional DPM analysis. Realistic business environment demands more modelling power for more complex factors interactions. Besides averaging, strategic factors can reinforce or weaken each other (disjunctive or conjunctive behaviour respectively), or exhibit various forms of interactions which are neither strictly averaging, conjunctive or disjunctive, but mixed, i. . aggregation function exhibits different behaviour on different parts of the domain (mixed behaviour). Under these circumstances, it is obvious that a new approach to portfolio matrix analysis demands an usage of different aggregation operator, the one capable of modelling all the possible interactions between strategic factors that can take place in a realistic business environment. The paper presents an approach to portfolio matrix analysis, using logical aggregation operator, which eliminates weaknesses of traditional one. If we return to ur example shown in Tables 1 and 2, we can restate possible business external and internal environment conditions in the following way: 1) It is possible that interactions between market attractiveness or business strengths/position strategic factors show averaging behaviour, i. e. scores {s1, â⬠¦, s6} or {s7, â⬠¦, s10} given to strategic factors {F1, â⬠¦, F10} can average each other using weights {w1, â⬠¦, w10}. In this case market attractiveness and business strengths/position are evaluated as shown in equations (1) and (2) , or in their m atrix equivalents (3) and (4). ) It is possible that interactions between market attractiveness or business strengths/position strategic factors show conjunctive behaviour, i. e. scores {s1, â⬠¦, s6} or {s7, â⬠¦,s10} given to strategic factors {F1, â⬠¦, F10} can weaken each other. In this case market attractiveness and business strengths/position evaluation depends upon the lowest score among the relevant factors: M = min(s1, â⬠¦, s6) (6) B = min(s7, â⬠¦, s10) (7) 3) It is possible that interactions between market attractiveness or business strengths/position strategic factors show disjunctive behaviour, i. e. cores { s1, â⬠¦, s6} or {s7, â⬠¦, s10} given to strategic factors {F1, â⬠¦, F10} can reinforce each other. In this case market attractiveness and business strengths/position evaluation depends upon the highest score among the relevant factors: M = max(s1, â⬠¦, s6) (8) B = max(s7, â⬠¦, s10) (9) 4) It is possible that interactions between market attractiveness or business strengths/position strategic factors show mixed behaviour. For example, scores {s1, â⬠¦,s6} or {s7, â⬠¦,s10} given to strategic factors {F1, â⬠¦, F10} can average, reinforce and weaken each other depending on their values.Thus, the aggregation function can be conjunctive for low scores, disjunctive for high scores, and perhaps averaging when some scores are high and some are low (different behaviour of aggregation function on different parts of the domain). Example for this kind of aggregation functionââ¬â¢s behaviour will be given in the following sections. Logical aggregation operator can express all previous types of interactions, so it naturally imposes itself as a replacement to weighted arithmetic mean aggregation operator in the new approach to portfolio matrix analysis.Notice that interactions between strategic factors from organizationââ¬â¢s external environment (market attractiveness factors) and those from organizationâ â¬â¢s internal environment ( business strengths/position factors) are not recognized in traditional approach to DPM analysis [3]. If those interactions can be recognized, they can easily be integrated into the model in the new approach. In the following section basic theory of logical aggregation will be briefly examined. After examining the theory, a simple example of new approach to portfolio matrix analysis using Tables 1 and 2 will be presented. . LOGICAL AGGREGATION Aggregation functions are functions with special properties. The purpose of aggregation functions (they are also called aggregation operators, both terms are used interchangeably in the existing literature) is to combine inputs and produce output, where the inputs are typically interpreted as degrees of preference, strength of evidence or support of hypothesis [1]. If we consider a finite set of inputs I = {i1, â⬠¦, in}, we can aggregate them into single representative value by using infinitely many aggregatio n functions.They are grouped in various families such as means, triangular norms and conor ms, Choquet and Sugeno integral, uninorms and nullnorms, and many others [1]. The question arises how to chose the most suitable aggregation function for a specific application. This question can be answered by choosing logical aggregation function ââ¬â a generalized aggregation operator that can be reduced to any other known one. Logical aggregation is an aggregation method that combines inputs and produces output using logical aggregation operator [4, 5].In a general case logical aggregation is carrried out in two distinct steps: 1) Normalization of input values which results in a generalized logical and/or [0, 1] value of analyzed input ij: ? ? ? : I > [0, 1] (10) 2) Aggregation of normalized values of inputs into resulting globaly representative value with a logical aggregation operator: n Aggr: [0, 1] > [0, 1] (11) The first step explains the reason for modification of tables from [3] in previous section, in order to obtain Tables 1 and 2 with normalized values of strategic factorsââ¬â¢ scores on which logical aggregation operator can be applied.Operator of logical aggregation in a general case (Aggr ) is a pseudo-logical function ( ), a linear convex combination of generalized Boolean polynomials ( ) [4, 5]: Aggr (? i1? , â⬠¦ , ? in? ) = (? i1? , â⬠¦ , ? in? ) = ? wj? j? (? i1? , â⬠¦ , ? in? ) (12) where (? ) is a generalized product operator and (? ) is an aggregation measure as defined in [4, 5]. Generalized Boolean polynomial is a value realization of Boolean logical function ?. Boolean logical function is an element of Boolean algebra of inputs ? (i1, â⬠¦ , in) ?BA(I), to which corresponds uniquely a generalized Boolean polynomial (? i1? , â⬠¦ , ? in? ) as itââ¬â¢s value: : [0, 1] > [0, 1] n (13) Logical aggregation operator depends on the chosen measure of aggregation (? ) and operator of generalized product (? ). By a corresp onding choice of the measure of aggregation (? ) and generalized product (? ) the known aggregation operators can be obtained as special cases [4, 5], e. g. for additive aggregation measure (? := ? add) and generalized product (? := min) logical aggregation operator reduces to weighted arithmetic mean: Aggradd in (? i1? , â⬠¦ , ? in? ) = ? wj (? ij? ) (14) After considering basic theory of logical aggregation, we can return to the domain of our investigation. In the following section the new approach to portfolio matrix analysis will be presented thoroughly using the same data from Tables 1 and 2. 5. A NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS If we consider again Tables 1 and 2, and four cases of possible business environment conditions as defined in Section 3, we can design new aggregation functions that model all the aforementi oned conditions using logical aggregation operator.In this section an example to all four types of strategic factors interactions will be given, toget her with logical functions modeling them. A starting point for the new approach to portfolio matrix anal ysis is a finite set of strategic factors F = {F1, â⬠¦ , F10} and a Boolean algebra BA(F), defined over it. The task of logical aggregation in DPM analysis is the fusion of strategic factorsââ¬â¢ scores into resulting market attractiveness and business strengths/position values using logical tools. Logical aggregation has two steps: (1) Normalization of strategic factorsââ¬â¢ scores (score Sj corresponds to factor Fj as its predefined value): ? ? : Sj > [0, 1] (15) that results in a logical and/or score sj ? [0, 1] of analyzed strategic factor Fj (j = 1.. |F|). Normalization of scores in S is done with simple transformation. In the original tables in [3], score (Sj) of strategic factor (Fj) belongs to interval [0.. 10], e. g. Strategic factor Growth (F1) has score S1 = 6 in the original table in [3]. The normalized score (s1) for this factor (F1) is given in Table 1 wit h the following equation: s1 = 6/10 = 0. 6 (16) The same transformation is applied to the rest of the strategic factors in tables in [3], resulting in Tables 1 and 2. 2) Aggregation of normalized scores {s1, â⬠¦ , s6} and {s7, â⬠¦ , s10} of factors {F1, â⬠¦ , F10} into resulting market attractiveness (M) and business strengths/position (B) values with a logical aggregation operator: M = Aggr (s1, â⬠¦ , s6) (17) B = Aggr (s7, â⬠¦ , s10) (18) Aggregation of scores {s1, â⬠¦ , s6} and {s7, â⬠¦ , s10} for strategic factors {F1, â⬠¦ , F10} is accomplished using generalized Boolean polynomials (? M? ) and (? B? ): Aggr (s1, â⬠¦ , s6) = ? M? (s1, â⬠¦ , s6) = [? M(F1, â⬠¦ , F6)]? (19) Aggr (s7, â⬠¦ , s10) = ? B? (s7, â⬠¦ s10) = [? B(F7, â⬠¦ , F10)]? (20) Generalized Boolean polynomials ? M? (s1, â⬠¦ , s6) and ? B? (s7, â⬠¦ , s10) are value realizations of Boolean logical functions ? M(F1, â⬠¦ , F6) and ? B(F7, â⬠¦ , F10) , which belong to Boolean algebra of strategic factors BA(F). Notice that interactions between strategic factors from organizationââ¬â¢s external environment (market attractiveness factors) and those from organizationââ¬â¢s internal environment (business strengths/position factors) are not stated in [3]. If they exist, they can easily be integrated into the model.Adequate generalized product operator (? ) in the domain of portfolio matrix analysis is min operator (? := min). If we return to the possible business environment conditions stated in Section 3, we can formulate logical functions to express corresponding types of interactions between the strategic factors: 1) If the interactions between market attractiveness or business strengths/position strategic factors show averaging behaviour, then the new approach to portfolio matrix analysis reduces to traditional one, as stated in equations (1) and (2), or matrix equivalents (3) and (4). ) If the interactions between market a ttractiveness or business strengths/position strategic factors show conjunctive behaviour, they are expressed in the following way: ? M = F1 ? F2 ? F3 ? F4 ? F5 ? F6 (21) ?B = F7 ? F8 ? F9 ? F10 (22) Market attractiveness and business strengths/position evaluation are given with corresponding generalized Boolean polynomial (? := and, ? := min): M = Aggrand (s1, â⬠¦ , s6) = ? M min B = Aggrand min = [F1 ? F2 ? F3 ? F4 ? F5 ? F6] min (s7, â⬠¦ , s10) = ? B min min = [F7 ? F8 ? F9 ? F10] min(s1, s2, s3, s4, s5, s6) = 0. 25 (23) min (24) = min(s7, s8, s9, s10) = 0. 5 3) If the interactions between market attractiveness or business strengths/position strategic factors show disjunctive behaviour, they are expressed in the following way: ? M = F1 ? F2 ? F3 ? F4 ? F5 ? F6 (25) ?B = F7 ? F8 ? F9 ? F10 (26) Market attractiveness and business strengths/position evaluation are given with corresponding generalized Boolean polynomial (? := or, ? := min): M = Aggror (s1, â⬠¦ , s6) = ? M min min = [F1 ? F2 ? F3 ? F4 ? F5 ? F6] min max(s1, s2, s3, s4, s5, s6) = 0. 9 (27) B = Aggror (s7, â⬠¦ , s10) = ? B min min = [F7 ? F8 ? F9 ? F10] min = max(s7, s8, s9, s10) = 0. 8 (28) 4) If the interactions between market attractiveness or business strengths/position strategic factors show mixed behaviour (aggregation function exhibits different behaviour on different parts of the domain), they can be modelled with the following logical functions, e. g. realistic external and internal business environment, where strategic factors show mixed behaviour, can be modelled as: ?If the external environment conditions are that profitabilty (F2), size (F3) and cyclicality (F6) are important, but if the profitability (F2) is not high enough, growth (F1), vulnerability (F4) and competition (F5) are important, we can write the following expression: ?M = (F2 ? F3 ? F6) ? (c(F2) ? F1 ? F4 ? F5) (29) ? If the internal environment conditions are that price (F7) and product (F8) are importan t, but if the price (F7) and product (F8) are not competitive, service (F9) and image (F10) are important, we can write the following expression: ?B = (F7 ? F8) ? (c(F7 ? F8) ?F9 ? F10) (30) Market attractiveness and business strengths/position evaluation, for organizationââ¬â¢s external and internal environment conditions respectively, are given with corresponding generalized Boolean polynomial (? := min): M = Aggr? (s1, â⬠¦ , s6) = ? M = [(F2 ? F3 ? F6) ? (c(F2) ? F1 ? F4 ? F5)] = = s2 ? s3 ? s6 + (1 ââ¬â s2) ? s1 ? s4 ? s5 ââ¬â s2 ? s3 ? s6 ? (1 ââ¬â s2) ? s1 ? s4 ? s5 = 0. 25 (31) B = Aggr? (s7, â⬠¦ , s10) = ? B = [(F7 ? F8) ? (c(F7 ? F8) ? F9 ? F10)] = = s7 ? s8 + (1 ââ¬â (s7 ? s8)) ? s9 ? s10 ââ¬â s7 ? s8 ? (1 ââ¬â (s7 ? s8)) ? s9 ? s10 = 0. 6 (32) min min min min min minRemember that when plotting the DPM, the exact position of the organization on the business strengths/position axis (horizontal) is calculated using relative business strengt hs/position value (BR) and logarithmic scale (see equation (5)), for all aforementioned types of strategic factors interactions . 5. CONCLUSION Traditional approach to portfolio matrix analysis uses weighted arithmetic mean as an aggregation function, thus, it can only be used to model business environment in which strategic factorsââ¬â¢ interactions show averaging behavior. This is only one of the four cases of realistic business environment conditions, i. . strategic factorsââ¬â¢ interactions showing conjunction, disjunction or mixed behavior are not covered in the traditional approach. The new approach uses generalized aggregation function ââ¬â operator of logical aggregation. This operator can model all the possible business environment conditions ââ¬â types of interactions between the strategic factors. This paper shows that traditional approach to portfolio matrix analysis is just a special case of the new one, since the weighted arithmetic mean is actually a spe cial case of logical aggregation operator.Usage of logical aggregation operator in the new approach clearly improves the traditional one, allowing more modeling power for complex relations among the strategic factors. Since the new approach to portfolio matrix analysis covers all four types of strategic factorsââ¬â¢ interactions, it facilitates strategic marketing planning in a realistic business environment. 5. BIBLIOGRAPHY [1] Beliakov G. , Pradera A. , Calvo T. , Aggregation functions: A guide for practitioners , Springer-Verlag, Berlin Heilderberg, 2007. [2] Leibold M. Probst G. J. B. , Gibbert M. , Strategic Management in the Knowledge Economyâ⬠, Wiley VCH, 2005. [3] McDonald Malcolm, Marketing Plans (fourth edition), Butterworth-Heinemann, 1999. [4] Radojevic D. , ââ¬Å"Logical aggregation based on interpolative Boolean algebraââ¬Å", Mathware & Soft Computing, 15 (2008) 125 -141. [5] Radojevic D. , ââ¬Å"(0,1) ââ¬â valued logic: A natural generalization of Bool ean logicââ¬Å", Yugoslav Journal of operational Research, 10 (2000) 185 ââ¬â 216. [6] Roney C. W. , Strategic Management Methodology, Praeger Publishers, 2004.
Friday, November 8, 2019
The principles of the restorative justice and my indirect experience â⬠Law Essay
The principles of the restorative justice and my indirect experience ââ¬â Law Essay Free Online Research Papers The principles of the restorative justice and my indirect experience Law Essay Intro This paper is not only the summery of what I have learned from books and lectures in class, but also the presentation of what I have indirectly experienced in several years ago. First, I summarize what the restorative justice is and which differences it is in comparing with the retributive justice. Second, I summarize not only the problem of the retributive justice, but also the principles of the main themes of restorative justice; victims, offenders, and community. Finally, I describe my experience in related with the criminal justice and present my suggestion. Restorative Justice There are several basic theories regarding the criminal justice: the retributive justice, the restorative justice, psychiatric imprisonment (therapeutic interventions) , transformative justice. The restorative justice is the alternative way of the retributive justice which has a lot of problems. The main concern of the retributive justice is fixing blame, or establishing guilt, and who hold responsible for such crime. There are three central criticisms of the retributive justice. First, this system is too backward-looking or oriented toward past; it is too fixated with addressing the past and insufficiently focused on the future. Second, the enormous hardship and stigma we place on those found legally guilty influences many perpetrators of crime to deny guilty. Third, the individualistic conception of blame which tends to be expressed through the retributive justice is so at odds with the way most offenders evaluate their own conduct that it stands little chance of influencing them t o accept accountability. The restorative justice assumes that the victim or their heirs or neighbors can be in some way restored to a condition just as good as before the criminal incident. Substantially it builds on traditions in common law and tort law that require all who commit wrong to be penalized. In recent time these penalties that the restorative justice advocates have included community service, restitution, and alternatives to imprisonment that keep the offender active in the community, and re-socialized him into society. Victims When we are under attack by those who wear black mask with knife, we are paralyzed initially, unable to act, move. It called ââ¬Å"frozen-fear compliance.â⬠After being in ââ¬Å"impactâ⬠phase, victims are in ââ¬Å"recoilâ⬠phrase, and got anger. During the weeks following the attack, victims tried to find the way of overcoming his or her situation. Otherwise, their family or friends do not want to talk with the crime or hesitate to remember the crime and the offenders. In order to surmount the memories of the crime, victims try to find a wrong way, such as drugs and alcohol. They are in traumatic situation. Why are victims so traumatic? The violations break the world view and the personality of victims. Victims must be recovered from the horrible situation. How could victims recover their lost faith toward world and human? In order to recover their life, victims need to move from the ââ¬Å"recoilâ⬠phase to a ââ¬Å"reorganizationâ⬠phase, also they need to move from being victims to being survivors. Moreover, the needs of victims are the repayment which is much more than they lost. They need the answering or information why it happens, why them, and why victims have to do in such situation. Victims should have chance to express their emotions and have to be empowered. Finally, they must experience justice. Moreover, the proponents of the restorative justice suggest that victims should involve in the criminal justice process so that they can be reformed. ââ¬Å"Such reforms provide victims with an opportunity to explain how the crime has affected them materially and psychologically and to express their feelings in the justice process, and they also empower victims.â⬠Can the punishment of offenders in the retributive justice system make victims recover their life and faith? It is very important issue of the crime justice that the punishment can effectively recover victims and offenders or make it worse. The Punishment of offenders in the retributive justice system is not always an adequate decision for victims. Punishment may sometimes prevent healing. Some victims not only worry about the revenge of offenders or their associates, but also feel responsible for offendersââ¬â¢ punishment and experience guilt. On the other hand, in the punitive system, the process of conviction is taken so long that offenders can easily have a chance to escape from punishment by employing lawyer without any repayment. Because of these problems, the proponents of the restorative justice are straining to find an alternative way of punishment system. Offenders When offenders stand trial and serve their term in prison, what happen to them? In trial, they are bystanders. They can not easily involve in the process of the conviction. In the prison, they can not learn what is expected such as human value, love, endurance, mercy, and so on. They misunderstand that violence is a normal thing, a solving method of problem, and a survival tool. Moreover, they become physical and sexual victims. Finally, they are unfortunately convinced that the violence is the basic need of life. It is the way of the survival in the oppressed prison. They dehumanize themselves, rebel against others, and become devious persons. In short, they become worse criminals or those who have more highly possibility to be offenders. If so, what are offenders expected to learn and have? What do they need to learn? Offenders need to learn that he is someone of worth, that he has the power and responsibility to make good choices. Offenders need to learn respect for others and their property. They need to learn to cope peacefully with frustration and conflict, the need coping skills. Moreover, offenders need to have accountability for their wrongdoing. They should not only know their doing is wrong but also be punished for their crime. As I said above, a punishment system does not work effectively. The punishment should not only let offenders find out their wrongdoing but also prohibit offenders from committing an error again. Otherwise, recently, the system of punishment can not complete its own aim. On the contrary, the punishment system makes offenders become victims. Community There are two reasons why community is very important for the process of the restorative justice; ââ¬Å"first, the offenderââ¬â¢s community is the entity with the most power to influence the offender to repair the harm he or she has caused and to refrain from further anti-social behavior and also an entity which can provide support which offenders will need in their efforts to go straight. Second, involving the community in the handling of criminal conflicts between its members is seen as a way of empowering communities.â⬠My relativesââ¬â¢ story which I have indirectly experienced. Because I have no experience of the criminal justice, I am going to write about the story of my relatives. Their family business is the rice package delivering like a pizza delivery. Father used to ride a motorcycle to delivery it. At that tragically day, he stopped at the pedestrian crossing with the rice package. Suddenly, the drunken driver drove his car toward him and crashed him. The bone of his right leg was broken pieces. After he went through an operation several times in a hospital, he finally becomes a lame person. The drunken driver was a poor 22 year-old young man. Accidentally, His father is a lame person too. He was subsidized by the government for living. This drunken driver was waiting to go to an army for performing his duty. After this accident, the offender was caught by police and was on trial. The judge sentenced the offender to one year at the prison. He canââ¬â¢t go to the army anymore , and his name was updated in the blacklists of the government. Because the offender had no insurance, the victim had to pay all the money charged for an operation. They had to sail his rice store for saving money. The family of victim not only lost a lot of money, but also incurred a lot of debts. In short, the victim lost his leg, money, house, and incurred debts, The court and community does not care about whether the victim lost his life or not. The family of the victim needs money to get over this tragedy. The court decided that the offender was to blame or repaid money. The offender had no money for repaying. Because he did not have enough money, he went to the jail. If this criminal justice was processed under the paradigm of the restorative justice, rather than the retributive justice, the different consequences would be happened. The first important point is what the needs of victim are; the charge for an operation, a medical fee, and the money to live on. If they are compensated enough money from the offender or the insurance company, they would not sell their family store and their house, and would not incur a lot of debts. Furthermore, in the restorative justice paradigm, the offender should work hard to earn the money, should give the victimized family enough money, and should help them to secure their livelihood, rather than just be gone to the prison. Besides, the community which let the drunken driver drive freely, which let the driver without a proper insurance drive freely, would recognize the accountability of this case. The community should support materially and mentally to revive their life and to survive in the money oriented soc iety. Conclusion I have researched the principle of the restorative justice in comparing with the retributive justice in the first part. In the second part, I have defined what victimsââ¬â¢ needs are, what offendersââ¬â¢ needs are, and what communityââ¬â¢s needs are. My relativesââ¬â¢ story which I have indirectly experienced is described in the third part. Furthermore, in the view of restorative justice paradigm, I suggest the alternative way of solving this particular case. Bibliography Cayley, David. The Expanding Prison. Toronto: House of Anansi Press, 1998. Johnstone, Gerry. Restorative Justice. Devon: Willan Publishing, 2002. Zehr, Howard. Changing Lenses. 3rd ed. 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Wednesday, November 6, 2019
Psychological Observations of Children essays
Psychological Observations of Children essays Children are often referred to as the future, but what many do not say is that they are very much the present. After viewing 3 small children ages 3-5 for 20 minutes, I learned many interesting facts from there actions and what they said or attempted to say. This was an interesting assignment considering it was kind of hard not to interact with the children. One of the most peculiar things I found was the amount of energy this kids have, given a 20-25 viewing timeframe they did not lose any energy from there movement or anything else for that matter. Viewing these children, 2 females and 1 male, the females were ages 3, 4 and the male was 5. They were all related, not as sisters and cousin of each other. I viewed them in there home for about 20 to 25 minutes. The setting was the average living room, with wall to wall carpet, two couches and an entertainment center. In the center of the living room was a few toys, two trucks and a few legos, also a few dolls. The room was relatively open, for running around and disturbing the observer ( I was sitting on a chair in the room). There were several unique things about the children, and how they played into the theories of Piaget, Erikson, and Kohler. Along with actions of theirs that did not fit into either of the theories. Also there were behaviors common in all children, that I feel could be open for a new study. The first child is 3 years old from what her mother tells me and her name is Elise. Elise spent her time during my observing playing with the dolls with her sister and being chased by her brother. She was very loud like the other siblings, possibly because she is the youngest or maybe she has received little attention during her earlier childhood years. That theory falls under Erikson, for neglected infants. Also the issue of gender identity, seems to be developing in this girl. She plays with all of the dolls that her si ...
Monday, November 4, 2019
Impacts of the technology on one's future Essay Example | Topics and Well Written Essays - 750 words
Impacts of the technology on one's future - Essay Example Impacts of the technology on my future as a leader This paper reviews my developed knowledge about contemporary technology and the benefits of the knowledge to my future as a leader, an advocate, and a scholar in specialized education. The scope of information technology that allows for communication among parties at remote sites, and facilitates retrieval of information, has significant contribution in educational and home set ups. In academic environments, for instance, both students and teachers derive benefits from application of the new technologies. Students have for example been captivated into the technology and are explorative of its applications such as analytics and networking, a factor that has developed new learning approaches among students through new fashions in technological usage. The new technology has also promoted practical application of studentsââ¬â¢ developed knowledge. Ability to work in teams, self-reliance, and development of analytical skills are other benefits that students derive from the contemporary state of technology. The technology has also empowered teachers to make adequate preparations for their classes and to make the classes effective. It also facilitates teachersââ¬â¢ coaching ability and analytical potentials (Hussain and Safdar, 2008). The twenty first century technology has also empowered me to efficient and effective future advocacy. This is because I have learnt of the technologyââ¬â¢s potential role in developing useful information towards change, and disseminating developed information to target populations to effect the desired change. While retrieval and analysis of information through the technology develops bases for advocacy, the technologyââ¬â¢s communication applications such as the social media facilitate activism to ensure
Friday, November 1, 2019
How does Machiavelli reflect the values and idea of humanism and Research Paper
How does Machiavelli reflect the values and idea of humanism and religion in The Prince - Research Paper Example The ââ¬ËPowerful Chairsââ¬â¢ (Kings, politicians, top bureaucrats etc) are always there to outsmart the ââ¬ËChair--less Powers.ââ¬â¢ (The common people) Machiavelli did advise the princes on how to hold on to power but he also advised the citizens seeking to maintain their liberty and how to go about it. He showed a new path for them and cautioned how his native Florence was getting engulfed in tyranny. He explained how ancient Rome preserved its freedom better, as the ordinary citizens there were more responsible and were able to checkmate the power of the elite. As a state employee Machiavelli led by example. His public life was spotless and free from corrupt practices. He was investigated for embezzlement and he came out with a clean slate and he was reimbursed the amount that was due to him. He would often say about him, ââ¬Å"my poverty is evidence of my honestyâ⬠. Machiavelli articulated for a free city, where the citizens lived freely without any restrictions , without being absolutely controlled by a particular individual or group. A tyrant who emerges from within the political system is as dangerous for the country like the external invader. In the absence of constant vigil by the citizen body as a whole, and without their being organized properly, tyrannical individuals are bound to take over the reins of power. In essence, this proves the humanism in the approach of Machiavelli to the societal issues of his era. What a destructive weapon corruption is from the societal point of view, how adversely it affects the free-lifeââ¬âunderstand the advice of Machiavelli. In such a corrupt system, public interest is sacrificed at the altar of private or factional interests. Arbitrary interference does the maximum damage to the mass of people, according to him. The rulers must consider themselves to be the servants of public interest, not masters. Machiavelli is prophetic when he asserts that the resources of the elite combined with extensi ve discretion enjoyed by political office holders is the principal threat to the society and the nation. The expectations of the ordinary citizens are simple and straightforward. They are neither like power-hungry politicians nor like the ambitious elites. They have no desire for power to rule over others. At the same time, they have self-respect and essential dignity and do not desire to be dominated and would not like the arbitrary power to subjugate them. They are perpetually fearful of such societal developments. The sterling qualities of Machiavelliââ¬â¢s humanism are revealed in his opinion that the key to the resilience of Rome was its system and institutionsââ¬âhow they ensured the participation of ordinary citizens. They were the final guardians of freedom, not the grandi. He paid hearty compliments for the ââ¬Å"tribunes of the plebsâ⬠(an institution of only the lower class) for exercising check and control over the power-grabbing craze of the grandi. Machiav elli goes a step further. The tribunes are vested with powers to frame charges against the members of the senate and indict them for corruption publicly and the private citizens will be punished accordingly if they try to exert pressure on the politics of the republic. That was a model system of punishment where
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