The As An Archetypal Empire Essay - 1760 Words

The Roman civilization is often seen as an archetypal empire because of its many achievements and system of order. In ancient Rome, the ideal citizen was considered to be someone who placed the needs of the people above his or her own individual wants. Furthermore, citizens were expected to be duty-bound and faithful to both their community and their gods. Virgil, a Roman author, believed in the importance of denying oneself personal happiness in order to benefit the people as a whole. In his Roman epic, The Aeneid, the importance of sacrificing personal wants and desires in order to pursue goals that will benefit the entire community is woven into the fabric of the narrative and acts as the foundation upon which the story is built. Throughout the entire Roman classic, the protagonist, Aeneas, is depicted as being a duty-bound man who must deny himself personal happiness in order to fulfill his purpose – to travel to Italy and establish a new home for the Roman people. Notably , he must sacrifice his relationship with Dido, the queen of Carthage, in order to continue his journey to Italy. Despite his love for Dido, he values the will of the gods more than their relationship, hence why Aeneas has to leave her. Though Aeneas’ actions were necessary in order to ultimately establish a new home for the Romans, his relationship with Dido inevitably suffers because of his choices. Furthermore, Dido suffers more than Aeneas during the collapse of their relationship. The Romans valuedShow MoreRelatedQualities of an Archetypal Hero Essay569 Words   |  3 PagesCaptain America, and Thor are common, but have you ever thought of Luke Skywalker as an archetypal hero? Luke Skywalker is an aspiring young Jedi Knight, who is called to the quest of defeating the empire in the movie Star Wars IV: A New Hope, written and directed by George Lucas. Luke Skywalker demonstrates certain characteristics before, during, and after his quest that makes him an archetypal hero. An archetypal hero must have specific characteristics before embarking on a quest. For example manyRead MoreNomadic Societies Essay623 Words   |  3 Pagesable to build imperial states in the regions surrounding central Asia.    How were they viewed differently? * A first century BCE description of the Xiongnu, the archetypal nomadic peoples of the Chinese world. * A late fourth century Roman view of the Huns. * One of the barbarian groups that invaded the Roman Empire. *   description of the steppe nomads by the tenth-century Byzantine emperor Constantine Porphyrogenitus that reflects both Byzantine experience and the classical legacyRead MoreWestern Operas Depict Inaccurate Facts about the Orients1228 Words   |  5 Pagesthe Ottoman Empire has declined and the westerners started colonization in the Middle East. Hence, it became a favored location for composers to set their operas and other musical works in. In addition, there were many successful works, which were set in East Asia, being composed, For example, Madama Butterfly and Turandot by Giacomo Puccini. Beginning in the nineteenth century, the number of opera based on the orient became more. This resulted in an increased number of the archetypal orientalistRead More Promoting Morality in the Aeneid and Metamorphoses Essay1621 Words   |  7 PagesMarc Antony at Actium and began the first acts in his rule of what would be one of historys most powerful empires, he sought to restore the morality and patriotism characteristic of pre-civil-war Rome. The stolid Roman patriarch, thought lost in the melee of civil strife, became the center of Augustus propaganda and legislative campaign to once again bring honor and morality to his empire. It is from Virgils unfinished epic The Aeneid that this exemplary citizen arises, one who is not only a fierceRead MoreThe Star Wars Films 1130 Words   |  5 Pagesworld, and carve out his place in it. But the Call in Star Wars also consists of a deus ex machina, the arrival of R2-D2 and C3PO, with their fragmented distress call from an unknown woman(i t is fair to note here that a key subliminal driver of the archetypal male heros quest is union with the feminine, even if only in metaphorical and symbolic terms). With the help of R2-D2, Luke is successfully dragged from the nest, so to speak, and pushed onto his path of self actualization. It is at this pointRead MoreThe Roman Culture Essay861 Words   |  4 Pagesin Rome is acclimatized today as the aureate age of Roman articulacy development. The minds of the bodies are expanding. Another archetypal of the Roman citizens annual affluence comes in the plan of the aphorism of Caesars grandson Octavian, bigger acclimatized to history as Augustus. One time Augustus rises from the new assay as the adjudicator of the empire, they acclimatize acclimatized types of able allay that allay the bodies accumulate them on his side. Augustus is a classical manRead MoreAppendix H Monotheistic Religions739 Words   |  3 Pagesstarted at Mount Sinai in Arabia according to history; however, Israel was to be the homeland of the Jews. | * Originated in eastern Mediterranean throughout the life of Jesus Christ, in addition to it becoming the major religion of the Roman Empire by the end of the 4th century | * Islam derived from Mecca before the prophet Muhammad journeyed to Medina. * Arabia which is recognized as being the country of derivation; even so, In addition, Islam was developed inside of Egypt and IranRead MoreMurdoch: Modern Media Mogul712 Words   |  3 PagesMurdoch saw the opportunity to expand his empire, already equipped with all the tools he needed to be globally successful. Having a company that encompasse s a range of media platforms enables him to be successful transnationally. â€Å"The phenomenal growth in new technology especially digital technology has redrawn the map of media ownership and control in Britain† (Stokes, J Reading, A 199, p:5). The emergence of global media players has left media scholars and political commenters very â€Å"exercisedRead MoreImpressions of Egypt and Rome in First Two Scenes of Antony and Cleopatra1080 Words   |  5 Pagesas the oerflowing Nilus presageth famine. The images of the Nile, and also the Goddess of Fertility, Sweet Isis I beseech thee, give and social and religious background. We are constantly reminded of the masculinity of the Roman Empire, the characters we have been introduced to are males, and there are constant reminders of the importance of power and courage in the macho-based society. The Romans are disgusted that Antony, The triple pillar of the world, is weakenedRead MoreHeros Journey Analysis989 Words   |  4 Pagesthe life of a simple farm boy, Luke Skywalker, as he and his newly met allies (Han Solo, Chewbacca, Obi-Wan Kenobi, R2-D2) attempt to rescue a Rebel, Princess Leia, from the clutches of the Empire and its leader Darth Vader (REFERENCE). The ending of the adventure results in Luke saving the Princess from the Empire and destroying the Death Star. The 1970s. it was the birth of modern computing and technology was advancing at lightning speed. The first email was sent, Apple II was released, the first

The Effects of Caribbean Colonization on the Family...

The effects of colonization on the family of Caribbean people, as described by various twentieth century Caribbean woman writers, are as complicated as they are vast. These authors show that families continue to struggle with separation, poverty, and cultural identity issues that create extra ordinary difficulties for the families who live on these post-colonial islands. It can be argued that all families have struggles, both internal and external, and while this is undoubtedly true, the struggles that the families described in these novels endure have a direct connection to their colonized past and the influences of the colonizer, still felt by the countries colonized and their people. The abolition of slavery†¦show more content†¦But then, just as quickly, my heart shriveled up and the words â€Å"I shall never see this again† spilled out inside me† (144-145). The underlying difference between the family separation seen here and the separations of family in non-colonized countries is the sense of permanence surrounding them. It is one thing to be able to hop into ones car and drive, even over great distance, to visit relatives living in ones own land, it is entirely different, and Annie is certainly smart enough, even at the age of sixteen, to understand this difference, to financially afford and/or receive the required documentation that will allow her and her parents to see each other easily, again. Emotional separation between family members due to conflicts of family reactions to cultural identity can be found in â€Å"Beka Lamb†, by Zee Edgell. In this story, Bekas father and paternal grandmothers relationship, although a loving one, is strained by the differing opinions they have regarding the place each believes to hold in Belize, and the differing direction in which each believes to be in the best interest for the country as a whole, themselves as individuals, and their family. This novel does an exceptional job in depicting the emotional distance caused in family relationships when families try to mix theShow MoreRelatedEssay on Discuss Merle Hodge’S Crick Crack Monkey As a Novel3326 Words   |  14 Pagesshe is now working for the Women and Development Studies at the University of the West Indies in Trinidad. She wrote the novel Crick Crack Monkey in 1970 where she deals with the theme of childhood in the West Indies. The main protagonist called Tee lives with Tantie who is a working class woman. She later goes to live with her aunt Beatrice and she faces a new and different world from that of her Caribbean world: â€Å"Hodges story is presented through the eyes of a black, lower class girlRead MoreRacism and Ethnic Discrimination44667 Words   |  179 PagesSpanish Conquest and its repercussions in Indigenous cultures of the Pacific, Central and North 4.2.2 English colonization in the Caribbean Coast region 4.2.3 The Liberal policy in the Caribbean Coast: internal colonization 4.2.4 Afro-descendent communities in Nicaragua 4.2.5 Colonization through development models on Indigenous land 4.2.6 The autonomy process in the Caribbean Coast 4.2.6.1 Development of a normative juridical framework 4.2.6.2 Advances in the establishment of public policiesRead MoreConstructing My Cultural Identity6012 Words   |  25 Pagesrepose sur le cadre thà ©orique du fà ©minisme noir, ainsi que sur la pensà ©e anticoloniale. Introduction The purpose of this article is to examine the forces that have shaped my identity as a child of the African diaspora, first growing up in the Caribbean and then the encounter between my Jamaican culture and the Canadian cultural context. I attempt to address the following questions: How has my identity been formed? What parts of my life have been honored, and what parts are excluded and why? HowRead MoreEssay on Like water for chocolate6961 Words   |  28 PagesName_________________________________ Magical Realism At about the middle of the 19th century (when scientific objectivity became â€Å"vogue†), the influence of many social forces caused aesthetic taste to change from romantic idealism to realism. Many writers felt that romantics—with their focus on the spiritual, the abstract, and the ideal—were being dishonest about life as it really was. The realists felt they had an ethical responsibility to be honest. To show life as it should be in order to showRead MoreNotes18856 Words   |  76 Pageshad â€Å"colonial missions.† What were these missions and why were they apparently such a disaster? Did any good come out of the African â€Å"colonial experience†? Introduction Colonization of Africa by European countries was a monumental milestone in  ­ the development of Africa. The Africans consider the impact of colonization  ­ on them to be perhaps the most important factor in  ­ nderstanding the u p  ­ resent condition of the African continent and of the  ­ frican people. A Therefore, a closeRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. 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Because all Europeans shared the same goals and the same commitment to the mercantile system, the manifestly different natures of the various early modern empires must necessarilyRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesa job in Mexico. Carrie refused to follow her husband. Instead, she traveled around the country, living with friends and relatives and working at temporary jobs as a maid or waitress. She had ambitions to become an actress, but roles for black women were scarce. Sometimes she took young Langston with her, but most of the time he stayed with his grandmother in Lawrence, Kansas. Grandmother Mary Langston, an American citizen of French, Cherokee, and African descent, was nineteen in 1855 whenRead MoreA Critical Review of â€Å"the Ambiguities of Football, Politics, Culture, and Social Transformation in Latin America† by Tamir Bar-on.14147 Words   |  57 Pagesclasses. How politically influential is soccer in Latin America? It is used by â€Å"various Latin American socio-economic elites in order to retard the acceleration of working class and popular discontent† (Bar-On 1997:1.8). Is it then not intriguing that women play no part in the scheme of things? I can immediately off the top of my head name at least 5 male professional soccer players†¦ and not a single female player. Tamir Bar-On discusses in detail the influence of soccer in Latin America in great detailRead MoreBrazil Culture17445 Words   |  70 Pagesof the new lands between Spain and Portugal. It was agreed that territories lying east of a meridian 370 leagues west of the Cape Verde Islands should belong to Portugal, the lands to the west to Spain. This imaginary line, from pole to pole, cut through the eastern- most part of the South American continent and constituted Brazils first frontier, although the formal discovery by Pedro Alvares Cabral did not take place until six years later in 1500. First Settlements (1530-1549) Cabrals voyage

On the Quai Free Essays

â€Å"On the Quai at Smyrna† As a collection of stories that take the reader through the confusing and disorienting journey of America soldiers in World War I, the introduction, â€Å"On the Quai at Smyrna,† is no exception. Hemmingway begins his introduction without any explanation of who is reminiscing and provides only details to create an image in the reader’s mind. Hemmingway creates no context for which to frame the events, and by doing this, Hemmingway throws the reader into the story, not unlike the soldiers who were thrown into a war. We will write a custom essay sample on On the Quai or any similar topic only for you Order Now Throughout the introduction Hemmingway creates an image of suffering and despair, however the narrator is never introduced. Using this confusing and disturbing prose as an introduction, Hemmingway sets the reader up for the perplexing and horrible stories that the soldiers are telling throughout In Our Time. â€Å"On the Quai at Smyrna† describes a world where gruesome stories are so commonplace that a telling is received with less shock and awe and more indifference. Hemmingway sets up the story by explaining, â€Å"he said† (Hemmingway) as a frame. There is no more background given; no other details are displayed to help the reader understand the situation. The reader has to work through what â€Å"he said† to find out the setting, the characters, and the entire situation. This use of framing is atypical and causes the reader pause when relating to the protagonist. By structuring the story this way, Hemmingway draws the readers’ attention to the fact that it is not a first person account of the war, but of someone’s retelling. The story is told by the officer, it seems, to someone who has had a similar experience with the war and would understand. The story includes obscure references and specific things of which a reader might not have sense. The anonymous narrator is a British officer at Smyrna and is relaying his stories to possibly an old war friend saying, â€Å"You remember the harbor,† (Hemmingway) leading the reader to believe these two have shared similar experiences. Hemmingway uses this confusion to show have the soldiers in the war might have felt confused about a number of issues. At this point, the narrator is telling the story so matter-of-factly that he might have destroyed all emotions linked to the horrifying events of the war. Because this officer has seen such terrible things, such as a mother holding her dead babies, he has become immune to the emotions that the reader feels from these situations. This set up the rest of the stories of In Our Time with a tone of horror that becomes more developed throughout the rest of the novel. â€Å"On the Quai at Smyrna† starts with the narrator, an officer, talking about â€Å"them,† screaming at midnight. Although â€Å"they† are never identified, the officer makes a point to explain that he does not know why â€Å"they† are screaming. This is just the beginning of the numerous ways that the soldiers in World War I are confused about the happenings in the war. Not only is the reader disoriented, but the so is the narrator. The officer begins a conversation with Turkish officer on the pier. The narrator explains that a Turkish officer wants the narrator to discuss one of the narrator’s sailors who had been insulting to the Turkish officer. Hemmingway does not use quotations to explain this conversation between the Turkish officer and the narrator hoverer, a Hemmingway switches to dialogue as the narrator talks to his sailor. The reader is told exactly what the sailor responds, as if what the Turkish officer’s dialogue was less important. By switching the style of storytelling, Hemmingway ensures that the reader will more so identify the narrator of the story. The speaker is unable to find the words he needs to use to describe his environment. While telling the story, the narrator struggles with holding in his feelings about the situation and giving an accurate portrayal to his companion. There were plenty of nice things floating around in it. That was the only time in my life I got so I dreamed about things. Hemmingway has the reader speak with a limited vocabulary in order to show his inability to find the appropriate words. The speaker doesn’t describe what was floating in the harbor or about what he was dreaming. By creating the rhetoric of the speaker to be so barren, Hemmingway shows the emotional detachment the speaker had to the horrifying truths of war. The reader sees that the dreams had by the speaker were most likely nightmares of terrible things he had seen at the pier, and is using his lack of language to control his emotions. The officer then tells about the women who are unwilling to give up their dead babies bodies. The way the narrator tells this story, in short choppy phrases and sentences, is parallel to his emotions. Hemmingway writes in this way so that although the reader knows and is even disturbed by these stories, the speaker is unattached. The narrator has seen so many traumas in the war that he is unable to display emotions that someone who is not privy to that world would display. By creating this cognitive dissonance in the reader, Hemmingway emphasizes the harsh realities of a war-laden environment. The narrator seems to talk as if he as seen too much, and what he has seen was not easy to swallow with the mindset he previously had before coming to war. After seeing all of these terrible situations, he has become overly withdrawn and able to tell a story full of facts including the gory details. The denial of his emotions proves that he is powerless to discuss his feelings during this time. As the English officer begins to speak about the strange death of an old woman, the reader sees no change of emotion within him. He interrupts him self while explaining, â€Å"We were clearing them off the pier, had to clean off the dead ones, and this old woman was lying on a sort of litter. † (Hemmingway) The speaker is remembering himself as he tells the story, and nonchalantly adds that it was the dead bodies that he was cleaning. Explaining something that could already be assumed, the narrator is emphasizing what his job entailed. Although he links no emotional memory to this responsibility, the fact that he adds that his chore was to remove the dead bodies, shows that he was uncomfortable with it. By reminding himself of the terrible things he was asked to do, the speaker shifts in his emotional restraint for just a quick second. There is no reasoning behind the facts. The speaker talks about the way things were, but never explain why the babies were not given away, or why the animals were crippled before going into the water. As the reader, it is impossible to assume why these things happened. Hemmingway puts the reader in the same mindset as the narrator, as if the narrator also has no knowledge of the motives of these people. The confusing atmosphere during wartime is mimicked in the speaker’s retelling of the story. A terrible, horrible scene is created not by the speaker, or by Hemmingway, but by Hemmingway to allow the reader to think of the worst possible â€Å"things. † But putting the control of the surroundings into the mind of the reader, Hemmingway is able to propel the reader to reach the outskirts of his or her own fears. The sarcastic irony the speaker uses, saying things like â€Å"nice things,† â€Å"nice chaps,† â€Å"a most pleasant business. † (Hemmingway) Shows that he is unable to come up with the words to display his feelings properly in the telling of his experiences. Whoever is listening to the story knows that the speaker was greatly affected by tragedies, but the speaker is not willing to admit it. By using irony, the narrator shields himself from having to relive memories that were already painful enough the first time. The speaker knows that a large percentage of what he did was inhumane, and wrong, and by saying that it was â€Å"nice† or â€Å"pleasant† he creates a barrier for himself and his feelings of guilt. Because he had no power to control the happenings in the war, but does feel responsible for treating people without respect, he used ironic language to display those feelings, rather than look weak. Hemmingway creates a man that is devoid of his emotions, rather stereotypically, to tell the horrors of war in a factual way. Works Cited Hemingway, Ernest. In Our Time. New York: Scribner Paperback Fiction, 1996. AZW. How to cite On the Quai, Essay examples

Decision Making Business Success

Question: Discuss about theDecision Making for Business Success. Answer: Introduction Business success usually depends on the commendable efforts provided by the managers. According to Varley (2014), the efficient manager needs to undertake the justified decision that will be helpful enough in accomplishing the pre-determined organisational goals. Similarly, the management issues can bring the significant challenges to its welfare. The selection of the set of priorities is essential for strengthening the competitive position of a company (Roig-Tierno et al. 2013). The study will be highlighting the discussion based on the management issues in Woolworths. The structured design will be helpful in identifying and conducting the research in a significant way. Identification of the Problem Woolworths is known as the biggest supermarket chain in Australia. The retail chain is much renowned for the retail product and service at lower rate. However, in this current time, the marketing strategies undertaken by the company is highly criticised. The abrupt departure of Tony Phillips, it has been seen that many of the chief executives left the company (News.com.au 2015). The industry observers have considered such crisis as the symptomatic of a business, which is unable to find a solution against the downfall of the sales ratio. The major problem faced by the company was in the lower ratio of the sales figure in a month. In the third quarter of the last financial year, it was observed that the company increased the sales of liquor and food was just 0.2%. Concentrating on the June market update, it was found that the sales ratio was much slower and almost 0.7% (Businessnews.com.au 2015). The most prominent decision making issue was found when Tony Philips was removed from his position. This decision affected the entire market place and the company face the severe loss. In fact, the promotional activities undertaken by the company could not achieve the expected success (Zarkada-Fraser and Fraser 2015). Research Questions How the decision making process creates impact on the organisational success? What are the major management problems Woolworths has been facing in recent times? How the proper decision making process can facilitate the accomplishment of the organisational goals? Research Program Figure 1: Research Program (Source: Created by Author) Topic Selection: At the initial stage of the research, it is required to select a particular topic that can describe the underlying subject matter. Problem Identification: After selecting the topic of discussion, the next stage is to recognise the major issues related to the topic. The section will also describe the issue faced by the organisation due to the identified problem. Literature Review: The literature study will be focusing on the theoretical analysis of the decision making problems associated with the corporate setting. Methodology: The structured and sequential process of the research study will be analysed in this methodology part. Primary and Secondary Analysis: The gathered data from both the primary and secondary sources will be interpreted and analysed in this section. Expected Outcome: The obtained ideas from the gathered information will be establishing the expected outcomes. Research Process The research is based on the identification of the recognisable management issues foreseen in Woolworths. While conducting the research study, it is necessary to understand the conceptual ideas about the subject matter. The information gathered from the secondary resources will be helpful enough in determining the theoretical perspectives of decision making process. It will initiate the idea about the underlying issues that the organisations usually face while undertaking any decision. The journal article, media publish, books, and website information will be associated for completing the secondary analysis. Depending on the information received from the secondary sources, the further primary research will be conducted. The primary data will be collected through the quantitative and qualitative process. Findings The findings derived from the gathered information is indicating that the decision making process involves fewer steps, which are needed to be addressed. In case of the Woolworths, it is noticed that the major problem faced by the management is due to the irrelevant decision making process (Nettle 2014). The removal of Tony Philips degraded the performance of the company (Jones 2015). The company faced the enormous loss in the investment returns. Therefore, it can be predicted that the inefficient management practices is the major reason behind such loss. It is required to undertake the proper strategy and engage the skilled management official (Methner, Hamann and Nilsson 2015). Recognising such findings, the preferable recommendation will be provided in the further section. Recommendation The problems found in the internal management process of Woolworths is the irrelevant decision making process. Therefore, it is required to identify the appropriate alternatives to minimise the associated risks. The management firstly needs to appoint an efficient leader who has a long period of experience in operation management process. The proper leadership attributes would thus be helpful enough in undertaking the relevant decision for the organisation. Maintenance of the communicational transparency can be other recommended alternatives to mitigate the recognised issue. The management needs to pay attention towards the two-way communication process. If the associated employees can address their concerns to the management, it will be effective for the organisation. In fact, maintaining the proper communicational skills would be helpful enough in motivating the employees by resolving situational conflicts. Conclusion The study is focusing on the management problem faced by Woolworths. It was seen that the majority problems faced by Woolworths were due to the irrelevant decision making process. In fact, it is seen that the management failed to undertake the proper strategic decision after the removal of Tony Philips. Moreover, it is also noted that the company faced huge loss in the investment returns, which degraded the financial performance of the company. The applied methodology was fruitful for gathering the primary and the secondary data. Recognising the findings, it can be inferred that the management needs to associate an efficient expert for taking the organisational decision. On the other hand, maintaining the communicational transparency will also be beneficial for the company to accomplish the pre-determined goals. References Businessnews.com.au, 2015. Management mistakes cost Woolworths. [online] Business News. Available at: https://www.businessnews.com.au/article/Management-mistakes-cost-Woolworths [Accessed 18 Sep. 2016]. Jones, S. 2015. Woolworths: Where did it go wrong?. Mumbrella Editorial. Methner, N., Hamann, R. and Nilsson, W., 2015. The Evolution of a Sustainability Leader: The Development of Strategic and Boundary Spanning Organizational Innovation Capabilities in Woolworths. InThe Business of Social and Environmental Innovation(pp. 87-104). Springer International Publishing. Nettle, D.J., 2014. Issues of management identity: attitudes to management within the Australian Institute of Management, 194073.Business History,56(2), pp.287-313. News.com.au, 2015. The real problem for Woolworths. [online] NewsComAu. Available at: https://www.news.com.au/finance/business/retail/the-real-problem-for-woolworths/news-story/5ac2de91e1819c883bb5efac3ba6f10f [Accessed 18 Sep. 2016]. Roig-Tierno, N., Baviera-Puig, A., Buitrago-Vera, J. and Mas-Verdu, F., 2013. The retail site location decision process using GIS and the analytical hierarchy process.Applied Geography,40, pp.191-198. Varley, R., 2014.Retail product management: buying and merchandising. Routledge. Zarkada-Fraser, A. and Fraser, C., 2015. Integrating social and economic orientated marketing: A study of retail management. InProceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference(pp. 219-223). Springer International Publishing.

20 Child Development Research Paper Topics

20 Child Development Research Paper Topics Previously, in our first guide, we discussed 12 facts for research paper on child development, which, we are certain, acknowledged you with quality information. In this guide, however, we will be focusing on 20 child development research paper topics, which are perfect if you are in a hurry and don’t want to waste your time looking for a good topic for your research paper. Of course, you don’t want to forget reading our last guideline, writer’s manual for research paper on child development, which is perfect for polishing your research paper writing skills and improving the composition of your paper further. Without further ado, here are the 20 Child Development Research Paper Topics: How Children Change and Grow over the Course of First 12 Years Why Child Development was Largely Ignored Throughout the History The Social, Emotional and Cognitive Aspects of Child Development and Growth The Benefits of Studying How a Child Grows, Change and Learns Things. A Research Paper on the Forming of Ego in the Stages of Child Development A Research Study on Behavioral Child Development Studies Does Environment Really Play a Significant Role in Child Development? The Influence of Parents, Peers and Caregivers on the Development of a Child Why Child Development Plays a Vital Role in Shaping the a Person’s Entire Life The Reason behind the Children’s Active and Hands-on Experience Learning What Kind of Child Development Takes Place During Prenatal Stage? Are Children Really More Intelligent and Creative than Average Adults? Why Play is Significant in Helping Children Learn and Understand Life Why Speaking to a Real Person Is More Important for a Child’s Growth than Just Playing Games How a More Frequent Social Interaction can Help Babies Learn More and Faster Why Premature Babies are Vulnerable to Noise-Induced Hearing Loss? How Much Time Should Parents Spend With Children to Help Their Brain Develop? Can Music Increase Visual, Motor, Attention and Mathematical Skills of in Children? The Five Stages of Psychological Development in Children Explained The Four Kind of Parenting and The One You Should Adapt Here you go! Now you have 20 topics to choose from and start writing. But before you do that, have a look at our sample essay that we have written below. It will give you a good idea on how a research paper is written and composed. Here it is: A Short Sample Essay on Why Play is Significant in Helping Children Learn and Understand Life Play is more significant than you might think it is. Play has a vital role in developing several aspects of a child. While it may seem nothing to you but science has shown that playing with kids or letting them play with toys, pets and even themselves, allows them to overcome physical and mental challenges. When children are playing, they learn to solve problems quickly, and can hone skills far better than those who don’t have the luxury to play. In this paper, you are going to see the benefits of play and why it’s significant in helping children learn and understand life. Imaginative play is one of the most common aspects of a baby, which starts around at the age of 2. Everything that a child perceives, becomes his playing thing in his imagination. According to researchers, this is due to the fact that these imaginations become a recognition symbol. For example, a baby can see chunks of woods and imagine it to come into life and turn into a drum set or a boat. This makes a child’s brain work on its own bringing in new ideas. This play allows children to understand that any object can actually transform in something better, hence, making them understand how the real-world works. While we may not notice how to play impacts a child in the early years, science has proven that it plays a vital role in the long-run. With imaginative play, a child can understand the phenomenon of a superhero, a father or a police officer very easily. A baby experiments with identities and professions to explore different scenarios and outcomes that can take place during his/her life. To be as simple as possible, imaginative play allows your child to have a sense of control because he becomes the master of interpreting the practices of the real-world and how everyday life works. However, when a baby grows into a toddler, his play changes and becomes, what is known as, the parallel play. This helps children socialize with other children, creating story lines that are so complex that only they can understand. It helps them understand what the terms like co-operation negotiation and sharing really is. According to Sara Wilford, director of the Art of Teaching Graduate Program at Sarah Lawrence College in Bronxville, NY, when children start to disagree with something and want to take decision, they start developing social skills. Physical play on the other hand, allows children to have control over their bodies. By skipping, they can learn how to keep balance. Climbing monkey bars would allow their body to build strength and muscle. Sport activities, that involve groups, would help them understand coordination. Primary motor skills, such as running, pedaling, throwing etc. improve first before anything else. Fine motor skills, however, also start taking place at the age of 3, if the child is consistently being playful. Physical play can also allow children to understand what stress and crankiness is. Your child likes to remain fit, which is why he demands a little physical play almost every hour or so (after the age of 3). This is because a child can become grumpy or tense if he hasn’t been active for an adequate amount of time. It may also cause the child to gain weight (unhealthy). This play is so important that it helps them overcome mental challenges too. For example, if a baby can’t express a complex problem he’s going through; he will likely express it through physical play or would review it again and again until he finds a solution to it. This helps children overcome fear, and makes them independent. Play also helps in creating independence and ingenuity in children. If a child is involved in multiple play routines, he/she will be able to dress and feed himself. Believe it or not, but research has shown that adults who have been more playful in their childhood, did better at school, at sports, jobs and pretty much everything. These are the benefits that a child attains from play, which is why introducing playful habits and activities to a newborn child is very significant to improve child development. Perfect! Since now you have read our first guide i.e. 12 facts for a research paper on child development and this one. It’s time to move to our final guide i.e. writer’s manual for research paper on child development, which would help you to lay a strong foundation of how a research paper is beautifully composed and written. References: Geraldine French, (2007) – Children’s early learning and development, A Research Paper by the National Council for Curriculum and Assessment (NCCA)  ncca.ie/en/curriculum_and_assessment/early_childhood_and_primary_education/early_childhood_education/how_aistear_was_developed/research_papers/childrens_learning_and_dev.pdf UNICEF, Early Childhood Development, The Key to Full and Productive Life.  https://www.unicef.org/dprk/ecd.pdf Wisconsin Child Welfare Training System, Effects of Abuse Neglect: A Focus on Typical Development.  https://wcwpds.wisc.edu/childdevelopment/resources/CompleteDevelopmentDetails.pdf Dan Tynan and Christina Wood, (2016) – Amazing development facts about your child, Baby Development by BabyCenter.  babycenter.com/big-story-child-development-fascinating-facts Aamodt, Sandra, and Sam Wang, (2011) – Welcome to Your Child’s Brain: How the Mind Grows from Conception to College. New York, NY: Bloomsbury. Nick Bilton, (2013) – The Child, the Tablet and the Developing Mind, The New York Times.  http://bits.blogs.nytimes.com/2013/03/31/disruptions-what-does-a-tablet-do-to-the-childs-mind/?_r=1 Mooney, Carol Garhart. 2000. Theories of Childhood: An Introduction to Dewey, Montessori, Erikson, Piaget, Vygotsky. St. Paul, MN: Redleaf Press.

Free Essays on James Luna, A Native American Man

â€Å"James Luna, A Native American Man,† is an insightful, cut the bullshit, view of the modern Indian culture. I identify with Luna’s viewpoints as I have seen many of the situations he describes with his art to be true to life. I have spent a lot of time in Northern Canada fishing with my brother and father. The areas we visit are predominantly Indian reservations. Having spent quite a bit of time getting to know these types of towns and people, I have grown aware of some of the many problems that surround the modern day reservation lifestyle. It is true that most people have romantic and Disneyland-ish ideas about what it means to be a modern Indian, the most of which are complete fantasy. The reality behind the situation seems to be the exact opposite. The majority of reservation towns are dirty, poor, and run-down. Many of the people have alcohol and drug related problems starting at a young age. At a quick drive through one might assume he was passing through another slum. There are no teepees, no headdresses, and no rituals. For the most part there is only poverty. Unless the town is lucky enough to have a casino, the majority of the people live month to month on their reparation checks. This is where I believe, as do many of the Indians I have spoken to, the problem lies. The idea of reparations sounds good enough in theory. Pay people back for what was taken from them long ago. The long-term effects of reparations though tend to be devastating to the Indian culture. Why would giving people free money be harmful? Quite simply, handouts deprive people of pride, a sense of equality and belonging, and especially motivation. The people I have talked to all claim the same thing†¦Children growing up know that they don’t have to work if they don’t want to. That tends to be the common attitude of the reservation Indian. This also encourages what Luna calls, â€Å"Wannabee’s,† to try and get in on the actio... Free Essays on James Luna, A Native American Man Free Essays on James Luna, A Native American Man â€Å"James Luna, A Native American Man,† is an insightful, cut the bullshit, view of the modern Indian culture. I identify with Luna’s viewpoints as I have seen many of the situations he describes with his art to be true to life. I have spent a lot of time in Northern Canada fishing with my brother and father. The areas we visit are predominantly Indian reservations. Having spent quite a bit of time getting to know these types of towns and people, I have grown aware of some of the many problems that surround the modern day reservation lifestyle. It is true that most people have romantic and Disneyland-ish ideas about what it means to be a modern Indian, the most of which are complete fantasy. The reality behind the situation seems to be the exact opposite. The majority of reservation towns are dirty, poor, and run-down. Many of the people have alcohol and drug related problems starting at a young age. At a quick drive through one might assume he was passing through another slum. There are no teepees, no headdresses, and no rituals. For the most part there is only poverty. Unless the town is lucky enough to have a casino, the majority of the people live month to month on their reparation checks. This is where I believe, as do many of the Indians I have spoken to, the problem lies. The idea of reparations sounds good enough in theory. Pay people back for what was taken from them long ago. The long-term effects of reparations though tend to be devastating to the Indian culture. Why would giving people free money be harmful? Quite simply, handouts deprive people of pride, a sense of equality and belonging, and especially motivation. The people I have talked to all claim the same thing†¦Children growing up know that they don’t have to work if they don’t want to. That tends to be the common attitude of the reservation Indian. This also encourages what Luna calls, â€Å"Wannabee’s,† to try and get in on the actio...

Fundamentals of Strategic Communications and Public Relations Assignment - 1

Fundamentals of Strategic Communications and Public Relations - Assignment Example The department also acts as the chief source of contact between the media and the College staff and takes part in the arrangement of interviews with the journalists and issue press releases. The department is also responsible for the production of the college publications and the simultaneous management of the internal communications (Media & Public Relations, 2011). The paper will focus on the optimal strategies adapted from the viewpoint of the public relation consultant in bringing forth several aspects of the College and exposit it as one of the prime educational institutes. Stress will also be focused on the various strategies used in the promotion of policies which would attract more and more students as well as enhance the position of the college in the prevalent competitive scenario. The strategies will be explained in a recent speech of Barrack Obama that will attract at least 400 media representatives and robust media coverage. The realms of Public Relations (PR) generally circumscribes around the creation and establishment of the mutual understandings among the organizations and the public related to those institutes. The planning of public relations is not a haphazard process; rather it is a synthetically complex process which incorporates the basics of attention, impulsiveness, forecasts, analysis and focuses on the consequences. The PR planning also must ensure that not only the organization takes part in the understandings of the public but also in the real understanding of the public. The foremost task of the public relations is to ensure that the public concerned must understand those formulated policies. The Prin its core is an art because it chiefly incorporates the artistic skills, fine arts, language, writing, public speaking and so on.

Analysis of Tower Group ,Inc. (easy work, only two questions) Research Paper

Analysis of Tower Group ,Inc. (easy work, only two questions) - Research Paper Example OBPL was acquired by the company in the third quarter of the 2010 financial year. In the financial year that followed, 2010-2011, a progressive trend was realized in total revenues. Up to 21.8% increase in total revenues was recorded as at 31st December, 2011. This trend was as well associated with OBPL acquisition in the previous year. Net premiums and investment income also contributed to this positive trend. Reflection period of the acquisition was now longer than that of the previous financial year. On more specific grounds, $1789.8 million of premiums earnings were recorded in the year 2011. 2010’s figure stood at $1519.6 million. Another measure of financial operation success is operating costs. In order to realize maximum benefits, operational expenses should be minimized up to the point where profits are maximized. In the year 2010, operational costs stood at $497.7 million. In comparison to the previous year, operational expenses had gone up by 40.7%. However, this was expected due to the aforementioned acquisition of OBPL. Commercial Insurance segments were also restructured and improved technologically, thereby increasing the cost of operation. The scenario was not different in the year 2011. However, although there was an increase in operating expenses, the percentage increase in operational costs declined. In the year 2011, operational costs increased by 18.5%. This was as a result of an improved underwriting expense ratio that stood at 35.7% and 34.1% in 2010 and 2011 respectively. Taxation is an inevitable principle in the business environment that the company operates in. It is therefore a critical determinant of any given company’s financial welfare. Tax expense in the company’s context increased between 2009 and 2010. The increase was directly proportional to the total taxable earnings. Taxes applicable to the company are local and state taxes. From the tax perspective, it is evident that the

American Presidents Assignment Example | Topics and Well Written Essays - 250 words

American Presidents - Assignment Example Out of the eighteen Republican presidents, only three of them were 50 years of age or less while seven presidents were elected on the Democratic party ticket with 50 years or less in age. Q4. The total number of presidents who were 50 years or less at their time of inauguration was 9. The number of American presidents who served one term or less was 23 out of the total 44 presidents. Most of these presidents were assassinated while still in office. Q5. Out of the 23 there was only one Republican president elected while less than 50 years of age and served less than one term. Q6. The American presidents who were elected on a Republican Party ticket and were over 50 years at their time of inauguration were 15. Q7. In the entire Us history, there were only nine presidents who were 50 years or less at the time of inauguration and out of these three were Republican and seven Democrats. Q8. There has been a total of 21 presidents in the US who served more than one term in office with one o f them going for three terms.

Easy Jet The Most Successful Marketing Strategies Marketing Essay

Easy Jet The Most Successful Marketing Strategies Marketing Essay EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. RECOMMENDATIONS Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

The Causes Of World War I :: essays research papers

The first world war had many causes, the historians probably have not yet discovered and discussed all of them so there might be more causes than what we know now. In this essay I would discuss the main causes of the war—the ones that were discussed in the textbook. In the time before the war’s outbreak (before 1914—in the beginning of the century) the world was separated into big empires that had colonies around the world (European countries ruled most of Africa). There were fights and disagreements between the major empires. Usually, when there are many arguments between countries, people start fear of war and prepare for it (for example, today in Israel, after Benjamin Netanyahu winning the elections, Israel’s policy towards the Arabs and the Palestinians have changed. There is fear from war with Syria, because of threats from both sides, so both countries arm themselves and ready for war, just in case it would break). In the beginning of the century Britain was the largest empire in the world, it also had the largest navy. The navy was so big and strong because the Britons needed to protect their empire and maintain the sea routes between the different colonies. The Kaiser William II of Germany hated and envied Britain for having a stronger navy than his. He increased the German navy and built many warships. Britain responded with building more ships and increasing its navy too. This started a race for building more and better warships and it created tension and competition between those two countries. Germany and France were rivals for centuries and at the beginning of the century and at the end of the 19th century the rivalry increased. This happened because of the war between those two countries in 1870-71 when Germany defeated France. Germany took over the areas of Alsace and Lorraine and the French people wanted to revenge Germany and retrieve those lands. France could not start a war against Germany since Germany had more resources and a stronger army than France. France needed allies to help it fight (the subject of alliances would be discussed later). There was another quarrel between France and Germany—about controlling Morocco. In 1905 France thought that it should have more influence in the western Mediterranean Sea area as it already controlled Tunisia and Algeria, it wanted Morocco too. The Kaiser of Germany visited Tangier (a big city in Morocco) and said that Germany would protect Morocco in case of a French attack. In 1911 France increased its control over Morocco and Germany sent a warship. The Germans withdrew at last but the French gave them a part of Western Africa in exchange.

A New Approach to Portfolio Matrix Analysis for Marketing Planning

A NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS FOR STRATEGIC MARKETING PLANNING 1 2 Vladimir Dobric , Boris Delibasic Faculty of organizational science, [email  protected] rs 2 Faculty of organizational science, delibasic. [email  protected] rs 1 Abstract: Portfolio matrix is probably the most important tool for strategic marketing planning, especially in the strategy selection stage. Position of the organization in the portfolio matrix and it’s corresponding marketing strategy depends on the aggregation of values of relevant strategic factors. Traditional approach to portfolio matrix analysis uses averaging function as an aggregation operator.This approach is very limited in realistic business environment characterized by complex relations between strategic factors. An innovative approach to portfolio matrix analysis, presented in this paper, can be used to express complex interaction between strategic factors. The new approach is based on the logical aggregation operator, a generalized aggregation operator from which other aggregation operators can be obtained as special cases. Example of traditional approach to portfolio matrix analysis given in this paper clearly shows it’s inherited limitations.The new approach applied to the same example eliminates weaknesses of traditional one and facilitates strategic marketing planning in realistic business environment. Key words: Portfolio matrix analysis, strategic marketing planning, logical aggregation, aggregation operator. 1. INTRODUCTION The portfolio matrix analysis is widely used in strategic management [2, 3, 6]. It offers a view of the position of the organization in its environment and suggests generic strategies for the future. Some of the most frequently used portfolio matrices are the ADL (developed by Arthur D.Little), the BCG (Boston Consulting Group) and the GE (General Electric) McKinsey matrix. Other models that can be considered as versions or adaptations of the original GE McKinsey matrix are the Shell directional policy matrix and McDonald’s directional policy matrix (DPM) that is used in this paper. The application of any of these portfolio matrices can be, roughly, divided into two stages: the first stage, which includes the analysis of the business position of the organization, and the second stage in which the strategies that should be used in future are recommended based on the estimated position.The difference between aforementioned matrices lies in number and meaning of factors used in the analysis process as well as in the number and generality of recommended strategies. It is common for all the portfolio matrices that the position of the organization in a portfolio matrix is based on estimated values of two factors: the one describing external environment (market attractiveness in DPM) and the other describing inner characteristics of the organization compared to the major competitors (business strengths/position in DPM).On the basis of portfo lio matrix analysis , a generic marketing strategy is recommended based on an organization’s position in the portfolio matrix. In the portfolio matrix analysis, values of two factors describing external and internal environment are estimated as aggregations of values of strategic factors influencing respective environment. The choice of the most adequate aggregation functions depends on the condition in which organization operates, i. e. an aggregation functions describing external and internal environment should have a behaviour which models organization’s external and internal environment conditions respectively.In the traditional approach to portfolio matrix analysis, weighted arithmetic mean is commonly used as an aggregation function. This aggregation operator describes an averaging behaviour, thus, it can be used to model business environment in which high and low values of strategic factors average each other. In the realistic business environment strategic fact ors can interact in a more complex way, i. e. they can average each other, reinforce or weaken each other (disjunctive or conjunctive behaviour), or exhibit various forms of mixed interactions [2, 3, 6].It is clear that the use of weighted arithmetic mean as an aggregation operator can’t express all the possible interactions between strategic factors that exist in a realistic business environment. This explains why the traditional approach to portfolio matrix analysis is highly limited, with the inherited weaknesses that can’t be overcome without substantial modification. Therefore, under previous conditions, it is obvious that a new approach to portfolio matrix analysis is needed.This new approach must take in consideration all the possible forms of interactions between strategic factors that can occur in a realistic business environment. These interactions can be expressed with a logical aggregation operator, so a new approach to portfolio matrix analysis can be base d on this operator. W eighted arithmetic mean and other known aggregation operators are just, as we will see in the following sections, special cases of logical aggregation operator. 2. THE MCDONALD’S DIRECTIONAL POLICY MATRIX (DPM)Although the DPM, like other models of portfolio matrices, attempts to define an organization’s strategic position and strategy alternatives, this objective can’t be met without considering what is meant by the term „organizationâ€Å". The accepted level at which an organization can be analysed using the DPM is that of the „strategic business unitâ€Å". The most common definition of an SBU is as follows [3]: (1) It will have common segments and competitors for most of the products; (2) It will be a competitor in an external market; (3) It is a discrete, separate and identifiable „unitâ€Å"; 4) Its manager will have control over most of the areas critical to success. DPM has two dimensions each built up from a n umber of factors: (1) Market attractiveness and (2) Business strengths/position. Using these factors, and some scheme for weighting them according to their importance, strategic business units are classified into one of nine cells in a 3 X3 matrix. Each cell is connected to a generic strategy recommended by the DPM. Factors used to form aggregated dimensions of DPM vary according to concrete circumstances in which SBU operates. Notice that previous explanations taken rom [3] suggest weighted arithmetic mean as an aggregation operator, thus, traditional approach to DPM analysis only considers a case of averaging behaviour between strategic factors. That is only one of the possible interactions between strategic factors that can occur in realistic business environment. Other possible interactions like conjunction, disjunction or mixed interaction can’ t be modelled by using weighted sum of factors as an aggregation operator. Definitions of market attractiveness and business str engths/positions dimensions are g iven in [3].Market attractiveness is a measure of the marketplace potential to yield growth in sales and profits. It is important to highlight the need for an objective assessment of market attractiveness using data from the organization’s external environment. The criteria themselves will, of course, be determined by the organization carrying out the exercise and will be relevant to the objectives the organization is trying to achieve, but they should be independent of the organization’s position in its m arkets [3]. Business strengths/position is a measure of organization’s actual strengths in the marketplace (i. . the degree to which it can take advantage of a market opportunity). Thus, it is an objective assessment of an organization’s ability to satisfy market needs relative to competitors. DPM, together with generic marketing strategy options is shown in Picture 1. Picture 1: Directional policy matrix 3. TRADITIONAL APPROACH TO DIRECTIONAL POLICY MATRIX ANALYSIS In this section, traditional approach to DPM analysis using simple example will be presented, highlighting it’s inherited limitations originating from using non-adequate aggregation functions.Tables 1 and 2 are slight modification of tables that are used in DPM analysis example in [3] on pages 202 and 203, where market attractiveness and business strengths/position are evaluated by using weights and scores of relevant strategic factors. The only modification applied on tables in [3] is the normalization of weights, scores and corresponding evaluations to [0, 1] interval. This is done with simple transformation, which is covered in the following sections. Table 1: Market attractiveness evaluation Strategic factor (Fi) Score (si) Total (M) 0. 25 0. 25 0. 5 0. 15 0. 1 0. 1 1. Growth 2. Profitability 3. Size 4. Vulnerability 5. Competition 6. Cyclicality W eight (wi) 0. 6 0. 9 0. 6 0. 5 0. 8 0. 25 0. 15 0. 225 0. 09 0. 075 0. 08 0. 25 Total 1 0. 645 Table 2: Business strengths/position evaluation Strategic factor (Fi) 7. Price 8. Product 9. Service 10. Image Total W eight (wi) 0. 5 0. 25 0. 15 0. 1 1 You company Competitor A Competitor C Score (si) Total (B) Score Total (A) Score Total (C) 0. 5 0. 6 0. 8 0. 6 0. 25 0. 15 0. 12 0. 06 0. 6 0. 8 0. 4 0. 5 0. 3 0. 2 0. 06 0. 05 0. 4 1 0. 6 0. 3 0. 2 0. 25 0. 09 0. 03 . 58 0. 61 0. 57 Market attractiveness (M) and business strengths/position (B) are evaluated using weighted arithmetic mean as an aggregation function of scores {s1, †¦, s6} and {s7, †¦, s10} given for relevant strategic factors {F1, †¦, F10} using weights {w1, †¦, w10}: M = w1 s1 + w2 s2 + w3 s3 + w4 s4 + w5 s5 + w6 s6 = 0. 645 (1) B = w7 s7 + w8 s8 + w9 s9 + w10 s10 = 0. 58 (2) The same equations can be given in matrix form: M = W M SM (3) B = W B SB (4) where M and B are market attractiveness and business strengths/position evaluation respectively, W M = [w1, T , w6] and SM = [s 1, †¦, s6] are weighting and scoring vectors for market attractiveness strategic factors , T and W B = [w7, †¦, w10] and SB = [s7, †¦, s10] are weighting and scoring vectors for business strengths/position strategic factors. Notice that the exact position of the organization on the DPM is not given with business strengths/position value (B), but the relative business strengths/position value (BR), since business strengths/position is actually a measure of organizational abilities (B) (internal environment) relative to the competitors (i. e. respective abilities of market leader) [3].In our example market leader is Competitor A (from Table 2), thus, organization’s relative business strengths/position value (BR) is calculated as: BR = B/A (5) Relative business strengths/position value (BR) is then plotted on the horizontal axis of the DPM using a logarithmic scale [3]. These explanations are not of importance for the domain of our investigation, so no futher cons iderations regarding relative business strengths/position value (BR) and DPM plotting are given. In the rest of this paper, the only consideration will be given to market attractiveness (M) and business strengths/position (B) evaluation.W eighted arithmetic mean used for an aggregation function assumes that the interactions between strategic factors show averaging behavior, i. e. it is used to model business environment in which values of strategic factors average each other. This is the mayor drawback of traditional DPM analysis. Realistic business environment demands more modelling power for more complex factors interactions. Besides averaging, strategic factors can reinforce or weaken each other (disjunctive or conjunctive behaviour respectively), or exhibit various forms of interactions which are neither strictly averaging, conjunctive or disjunctive, but mixed, i. . aggregation function exhibits different behaviour on different parts of the domain (mixed behaviour). Under these circumstances, it is obvious that a new approach to portfolio matrix analysis demands an usage of different aggregation operator, the one capable of modelling all the possible interactions between strategic factors that can take place in a realistic business environment. The paper presents an approach to portfolio matrix analysis, using logical aggregation operator, which eliminates weaknesses of traditional one. If we return to ur example shown in Tables 1 and 2, we can restate possible business external and internal environment conditions in the following way: 1) It is possible that interactions between market attractiveness or business strengths/position strategic factors show averaging behaviour, i. e. scores {s1, †¦, s6} or {s7, †¦, s10} given to strategic factors {F1, †¦, F10} can average each other using weights {w1, †¦, w10}. In this case market attractiveness and business strengths/position are evaluated as shown in equations (1) and (2) , or in their m atrix equivalents (3) and (4). ) It is possible that interactions between market attractiveness or business strengths/position strategic factors show conjunctive behaviour, i. e. scores {s1, †¦, s6} or {s7, †¦,s10} given to strategic factors {F1, †¦, F10} can weaken each other. In this case market attractiveness and business strengths/position evaluation depends upon the lowest score among the relevant factors: M = min(s1, †¦, s6) (6) B = min(s7, †¦, s10) (7) 3) It is possible that interactions between market attractiveness or business strengths/position strategic factors show disjunctive behaviour, i. e. cores { s1, †¦, s6} or {s7, †¦, s10} given to strategic factors {F1, †¦, F10} can reinforce each other. In this case market attractiveness and business strengths/position evaluation depends upon the highest score among the relevant factors: M = max(s1, †¦, s6) (8) B = max(s7, †¦, s10) (9) 4) It is possible that interactions between market attractiveness or business strengths/position strategic factors show mixed behaviour. For example, scores {s1, †¦,s6} or {s7, †¦,s10} given to strategic factors {F1, †¦, F10} can average, reinforce and weaken each other depending on their values.Thus, the aggregation function can be conjunctive for low scores, disjunctive for high scores, and perhaps averaging when some scores are high and some are low (different behaviour of aggregation function on different parts of the domain). Example for this kind of aggregation function’s behaviour will be given in the following sections. Logical aggregation operator can express all previous types of interactions, so it naturally imposes itself as a replacement to weighted arithmetic mean aggregation operator in the new approach to portfolio matrix analysis.Notice that interactions between strategic factors from organization’s external environment (market attractiveness factors) and those from organizationâ €™s internal environment ( business strengths/position factors) are not recognized in traditional approach to DPM analysis [3]. If those interactions can be recognized, they can easily be integrated into the model in the new approach. In the following section basic theory of logical aggregation will be briefly examined. After examining the theory, a simple example of new approach to portfolio matrix analysis using Tables 1 and 2 will be presented. . LOGICAL AGGREGATION Aggregation functions are functions with special properties. The purpose of aggregation functions (they are also called aggregation operators, both terms are used interchangeably in the existing literature) is to combine inputs and produce output, where the inputs are typically interpreted as degrees of preference, strength of evidence or support of hypothesis [1]. If we consider a finite set of inputs I = {i1, †¦, in}, we can aggregate them into single representative value by using infinitely many aggregatio n functions.They are grouped in various families such as means, triangular norms and conor ms, Choquet and Sugeno integral, uninorms and nullnorms, and many others [1]. The question arises how to chose the most suitable aggregation function for a specific application. This question can be answered by choosing logical aggregation function – a generalized aggregation operator that can be reduced to any other known one. Logical aggregation is an aggregation method that combines inputs and produces output using logical aggregation operator [4, 5].In a general case logical aggregation is carrried out in two distinct steps: 1) Normalization of input values which results in a generalized logical and/or [0, 1] value of analyzed input ij: ? ? ? : I > [0, 1] (10) 2) Aggregation of normalized values of inputs into resulting globaly representative value with a logical aggregation operator: n Aggr: [0, 1] > [0, 1] (11) The first step explains the reason for modification of tables from [3] in previous section, in order to obtain Tables 1 and 2 with normalized values of strategic factors’ scores on which logical aggregation operator can be applied.Operator of logical aggregation in a general case (Aggr ) is a pseudo-logical function ( ), a linear convex combination of generalized Boolean polynomials ( ) [4, 5]: Aggr (? i1? , †¦ , ? in? ) = (? i1? , †¦ , ? in? ) = ? wj? j? (? i1? , †¦ , ? in? ) (12) where (? ) is a generalized product operator and (? ) is an aggregation measure as defined in [4, 5]. Generalized Boolean polynomial is a value realization of Boolean logical function ?. Boolean logical function is an element of Boolean algebra of inputs ? (i1, †¦ , in) ?BA(I), to which corresponds uniquely a generalized Boolean polynomial (? i1? , †¦ , ? in? ) as it’s value: : [0, 1] > [0, 1] n (13) Logical aggregation operator depends on the chosen measure of aggregation (? ) and operator of generalized product (? ). By a corresp onding choice of the measure of aggregation (? ) and generalized product (? ) the known aggregation operators can be obtained as special cases [4, 5], e. g. for additive aggregation measure (? := ? add) and generalized product (? := min) logical aggregation operator reduces to weighted arithmetic mean: Aggradd in (? i1? , †¦ , ? in? ) = ? wj (? ij? ) (14) After considering basic theory of logical aggregation, we can return to the domain of our investigation. In the following section the new approach to portfolio matrix analysis will be presented thoroughly using the same data from Tables 1 and 2. 5. A NEW APPROACH TO PORTFOLIO MATRIX ANALYSIS If we consider again Tables 1 and 2, and four cases of possible business environment conditions as defined in Section 3, we can design new aggregation functions that model all the aforementi oned conditions using logical aggregation operator.In this section an example to all four types of strategic factors interactions will be given, toget her with logical functions modeling them. A starting point for the new approach to portfolio matrix anal ysis is a finite set of strategic factors F = {F1, †¦ , F10} and a Boolean algebra BA(F), defined over it. The task of logical aggregation in DPM analysis is the fusion of strategic factors’ scores into resulting market attractiveness and business strengths/position values using logical tools. Logical aggregation has two steps: (1) Normalization of strategic factors’ scores (score Sj corresponds to factor Fj as its predefined value): ? ? : Sj > [0, 1] (15) that results in a logical and/or score sj ? [0, 1] of analyzed strategic factor Fj (j = 1.. |F|). Normalization of scores in S is done with simple transformation. In the original tables in [3], score (Sj) of strategic factor (Fj) belongs to interval [0.. 10], e. g. Strategic factor Growth (F1) has score S1 = 6 in the original table in [3]. The normalized score (s1) for this factor (F1) is given in Table 1 wit h the following equation: s1 = 6/10 = 0. 6 (16) The same transformation is applied to the rest of the strategic factors in tables in [3], resulting in Tables 1 and 2. 2) Aggregation of normalized scores {s1, †¦ , s6} and {s7, †¦ , s10} of factors {F1, †¦ , F10} into resulting market attractiveness (M) and business strengths/position (B) values with a logical aggregation operator: M = Aggr (s1, †¦ , s6) (17) B = Aggr (s7, †¦ , s10) (18) Aggregation of scores {s1, †¦ , s6} and {s7, †¦ , s10} for strategic factors {F1, †¦ , F10} is accomplished using generalized Boolean polynomials (? M? ) and (? B? ): Aggr (s1, †¦ , s6) = ? M? (s1, †¦ , s6) = [? M(F1, †¦ , F6)]? (19) Aggr (s7, †¦ , s10) = ? B? (s7, †¦ s10) = [? B(F7, †¦ , F10)]? (20) Generalized Boolean polynomials ? M? (s1, †¦ , s6) and ? B? (s7, †¦ , s10) are value realizations of Boolean logical functions ? M(F1, †¦ , F6) and ? B(F7, †¦ , F10) , which belong to Boolean algebra of strategic factors BA(F). Notice that interactions between strategic factors from organization’s external environment (market attractiveness factors) and those from organization’s internal environment (business strengths/position factors) are not stated in [3]. If they exist, they can easily be integrated into the model.Adequate generalized product operator (? ) in the domain of portfolio matrix analysis is min operator (? := min). If we return to the possible business environment conditions stated in Section 3, we can formulate logical functions to express corresponding types of interactions between the strategic factors: 1) If the interactions between market attractiveness or business strengths/position strategic factors show averaging behaviour, then the new approach to portfolio matrix analysis reduces to traditional one, as stated in equations (1) and (2), or matrix equivalents (3) and (4). ) If the interactions between market a ttractiveness or business strengths/position strategic factors show conjunctive behaviour, they are expressed in the following way: ? M = F1 ? F2 ? F3 ? F4 ? F5 ? F6 (21) ?B = F7 ? F8 ? F9 ? F10 (22) Market attractiveness and business strengths/position evaluation are given with corresponding generalized Boolean polynomial (? := and, ? := min): M = Aggrand (s1, †¦ , s6) = ? M min B = Aggrand min = [F1 ? F2 ? F3 ? F4 ? F5 ? F6] min (s7, †¦ , s10) = ? B min min = [F7 ? F8 ? F9 ? F10] min(s1, s2, s3, s4, s5, s6) = 0. 25 (23) min (24) = min(s7, s8, s9, s10) = 0. 5 3) If the interactions between market attractiveness or business strengths/position strategic factors show disjunctive behaviour, they are expressed in the following way: ? M = F1 ? F2 ? F3 ? F4 ? F5 ? F6 (25) ?B = F7 ? F8 ? F9 ? F10 (26) Market attractiveness and business strengths/position evaluation are given with corresponding generalized Boolean polynomial (? := or, ? := min): M = Aggror (s1, †¦ , s6) = ? M min min = [F1 ? F2 ? F3 ? F4 ? F5 ? F6] min max(s1, s2, s3, s4, s5, s6) = 0. 9 (27) B = Aggror (s7, †¦ , s10) = ? B min min = [F7 ? F8 ? F9 ? F10] min = max(s7, s8, s9, s10) = 0. 8 (28) 4) If the interactions between market attractiveness or business strengths/position strategic factors show mixed behaviour (aggregation function exhibits different behaviour on different parts of the domain), they can be modelled with the following logical functions, e. g. realistic external and internal business environment, where strategic factors show mixed behaviour, can be modelled as: ?If the external environment conditions are that profitabilty (F2), size (F3) and cyclicality (F6) are important, but if the profitability (F2) is not high enough, growth (F1), vulnerability (F4) and competition (F5) are important, we can write the following expression: ?M = (F2 ? F3 ? F6) ? (c(F2) ? F1 ? F4 ? F5) (29) ? If the internal environment conditions are that price (F7) and product (F8) are importan t, but if the price (F7) and product (F8) are not competitive, service (F9) and image (F10) are important, we can write the following expression: ?B = (F7 ? F8) ? (c(F7 ? F8) ?F9 ? F10) (30) Market attractiveness and business strengths/position evaluation, for organization’s external and internal environment conditions respectively, are given with corresponding generalized Boolean polynomial (? := min): M = Aggr? (s1, †¦ , s6) = ? M = [(F2 ? F3 ? F6) ? (c(F2) ? F1 ? F4 ? F5)] = = s2 ? s3 ? s6 + (1 – s2) ? s1 ? s4 ? s5 – s2 ? s3 ? s6 ? (1 – s2) ? s1 ? s4 ? s5 = 0. 25 (31) B = Aggr? (s7, †¦ , s10) = ? B = [(F7 ? F8) ? (c(F7 ? F8) ? F9 ? F10)] = = s7 ? s8 + (1 – (s7 ? s8)) ? s9 ? s10 – s7 ? s8 ? (1 – (s7 ? s8)) ? s9 ? s10 = 0. 6 (32) min min min min min minRemember that when plotting the DPM, the exact position of the organization on the business strengths/position axis (horizontal) is calculated using relative business strengt hs/position value (BR) and logarithmic scale (see equation (5)), for all aforementioned types of strategic factors interactions . 5. CONCLUSION Traditional approach to portfolio matrix analysis uses weighted arithmetic mean as an aggregation function, thus, it can only be used to model business environment in which strategic factors’ interactions show averaging behavior. This is only one of the four cases of realistic business environment conditions, i. . strategic factors’ interactions showing conjunction, disjunction or mixed behavior are not covered in the traditional approach. The new approach uses generalized aggregation function – operator of logical aggregation. This operator can model all the possible business environment conditions – types of interactions between the strategic factors. This paper shows that traditional approach to portfolio matrix analysis is just a special case of the new one, since the weighted arithmetic mean is actually a spe cial case of logical aggregation operator.Usage of logical aggregation operator in the new approach clearly improves the traditional one, allowing more modeling power for complex relations among the strategic factors. Since the new approach to portfolio matrix analysis covers all four types of strategic factors’ interactions, it facilitates strategic marketing planning in a realistic business environment. 5. BIBLIOGRAPHY [1] Beliakov G. , Pradera A. , Calvo T. , Aggregation functions: A guide for practitioners , Springer-Verlag, Berlin Heilderberg, 2007. [2] Leibold M. Probst G. J. B. , Gibbert M. , Strategic Management in the Knowledge Economy†, Wiley VCH, 2005. [3] McDonald Malcolm, Marketing Plans (fourth edition), Butterworth-Heinemann, 1999. [4] Radojevic D. , â€Å"Logical aggregation based on interpolative Boolean algebraâ€Å", Mathware & Soft Computing, 15 (2008) 125 -141. [5] Radojevic D. , â€Å"(0,1) – valued logic: A natural generalization of Bool ean logicâ€Å", Yugoslav Journal of operational Research, 10 (2000) 185 – 216. [6] Roney C. W. , Strategic Management Methodology, Praeger Publishers, 2004.